KIRKBI ANNUAL REPORT 2021
Other LEGO® branded entities For Merlin Entertainments – the operator of the LEGOLAND Parks and LEGOLAND Discovery Centres – business activities continued to be impacted by the COVID-19 pandemic with many of its over 130 attractions being closed for a part of the year or limited in number of visitors due to restrictions around travel, social distancing, etc. With 35.2 million visitors in 2021 compared with 22.1 million in 2020, Merlin Entertainments managed to more than double its revenue in 2021, and through a number of cost reduction initiatives the KIRKBI share of the negative result was reduced to a loss of DKK 588 million in 2021 compared to DKK 2,031 million in 2020. Merlin Entertainments continued its pilot projects, partnerships and investments to enable a unified and positive LEGO brand experience across the LEGOLAND Parks and other LEGO play experiences. In July 2021, LEGOLAND New York opened, while the construction of LEGOLAND Korea, LEGOLAND Shenzhen, LEGOLAND Sichuan and LEGOLAND Shanghai continued. LEGOLAND Korea is expected to open in the spring of 2022.
BUSINESS AREAS
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