Steve Sovik

Steve Sovik is a seasoned go-to-market executive and revenue growth leader with more than 25 years of experience helping high-growth SaaS companies scale from early-stage startups to market leaders. Throughout his career, he has built predictable revenue engines, developed world-class sales organizations, and aligned sales, marketing, product, and finance to drive sustainable growth. Steve played a pivotal role in Coupa's rise from less than $1 million to more than $100 million in annual recurring revenue, helping expand the sales team from just three people to more than 100 and contributing to the company's successful IPO. He also led Tipalti's growth from $2 million to $70 million in ARR while building a global go-to-market organization, and has held executive leadership roles at companies including Fairmarkit, PayEm, and Safebooks. Earlier in his career, he spent 16 years at Oracle leading global CRM SaaS sales initiatives and securing major Fortune 100 customers. Steve's passion for startup leadership was shaped by witnessing firsthand how cloud technology transformed enterprise software and disrupted traditional markets. After helping lead Oracle's CRM On Demand business through a pivotal industry shift, he discovered that his greatest strengths lay in building new businesses rather than managing mature organizations. That realization led him to join Coupa in its earliest stages, where he found his calling helping startups create scalable go-to-market strategies, high-performance cultures, and disciplined sales systems. Today, Steve is recognized for combining strategic vision with hands-on execution, mentoring emerging leaders, and helping companies accelerate growth through repeatable, customer-focused revenue strategies. He also serves as a trusted advisor and board member, bringing decades of operational experience to founders and executive teams navigating rapid scale.