Beauty
Summer of Wellness You’re the founder of both Active Physical Therapy & Chiropractic Group and Beauty and Body NYC. What inspired you to launch these businesses? When I launched my initial business, it was musculoskeletalbased. But I didn’t want to ignore the wellness aspect of life. It shouldn’t take pain for people to take care of themselves. I now have physical therapy, acupuncture, massage therapy, and pain management all under one roof. Then, a couple years ago, I launched my medical spa, Beauty and Body NYC, because it was a career of passion. I invested in spa equipment 1.
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40 \ Memorial Day 2024 \ Spotlight
and it became a full-blown business. I decided I want to combine my two businesses into a one-stop shop wellness space. Where did your interest in beauty and wellness begin? Like a lot of people, during COVID my diet and lifestyle changed. I noticed the quality of my skin was changing. I looked at my arms and was like, “Is that cellulite?” I went to a cosmetic surgeon and realized it wasn’t cellulite, it was a loss of muscle. She recommended I use sculpting devices for skin tightening. The surgeon gave me a recurring treatment plan. But I ended up buying the devices. I thought, “Well, if I need them, other people probably do, too.” What has been the most rewarding part about opening your own high-end MedSpa in NYC? Helping people figure out how to achieve their goals. We give people highly personalized treatment plans. We have so many things to offer under one roof, aside from full-blown going under the knife.
OUR PICKS FOR SUMMER 1. TULA SKINCARE Glow & Get It Cooling & Brightening Eye Balm; $38 2. SUNDAY RILEY C.E.O. Vitamin C Brightening Serum; $85 3. DR. BARBARA STURM Glow Drops; $160 4. KOSAS DreamBeam Comfy Smooth Sunscreen SPF 40; $40 5. SUPERGOOP! Hand Screen SPF 40; $38
Shou Sugi Ban House, Water Mill Dr. Bushra Helmandi
What challenges have you faced as a female founder? The biggest challenge I’ve faced is being someone who is new to the MedSpa world. I had to do so much research because I’m not a cosmetic surgeon, dermatologist, or esthetician. However, it’s also been a blessing because I feel so educated now. What are some of the biggest beauty and aesthetics trends you’re anticipating this season? The trend I’m seeing people loving is micro-needling with radio frequency. It takes a few months to see results, and they vary from person to person. So many clients have been coming back for that treatment for their face, neck, body, and hands. How do you service your clientele who summer in the Hamptons? I have a house in East Hampton, and I love it there. I’d like to think by next summer we’ll hopefully have a permanent pop-up location where people can count on us. I’m always thinking about my Hamptons people! What can we expect from you in the future? I don’t ever stop! I love jumping into new projects, but I want my businesses to keep evolving. The thing that excites me the most is advancing the concept of creating a one-stop shop for clients to get all their wellness and beauty treatments. T
Marram Montauk, Montauk
Topping Rose House, Bridgehampton
Naturopathica Spa & Healing Center, East Hampton
PLUS!
Pampering On the Go! Hamptons Mobile Beauty is an at-home service founded by Jessica Lanza. It offers waxing, spray tans, massages, manicures, facials, and more. For info, visit hamptonsmobilebeauty.com.
ALL IMAGES COURTESY
For those looking to refresh and reboot this season, look no further than Dr. Bushra Helmandi’s Beauty and Body NYC to service all your needs. BY EMILY WHITE
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