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Absen Appoints Rajesh Patkar as India Sales Director Atlona Appoints Alphatec Audio Video as India Rajesh to our Absen team. He brings with Distribution Partner him a wealth of industry knowledge and

Rajesh Patkar with Brian Cao

INDIA: Absen, a leading provider of LED display technologies, has appointed Rajesh Patkar as Sales Director for India in a move that sees the company underline its commitment to the region. Rajesh Patkar, who joins from Christie Digital Systems, with 30 years’ experience in pro AV industry, will be part of Absen’s APAC region team where he will be responsible for India and to further develop the business and provide local support for Absen’s customers. Commenting on his appointment, Rajesh said: “I am pretty excited to join Absen and I always have a passion to work in AV industry. The narrow pixel pitch LED signage is certainly a trend in this burgeoning industry. The demand for bigger advertising and infotainment displays continues to grow in retail, stadiums and public thoroughfares, and elsewhere, LED is being increasingly utilized in control rooms and corporations. Absen has a fantastic reputation for highquality, reliable products and has been the top Chinese export brand for LED displays for 10 consecutive years. The company plays a leading-role in the technology innovation of NPP products. I am excited to further influence and develop the business in these segments, along with other sales and service engineers.”

channel perspective through his experience at Christie. He is well-known and respected in the Indian AV industry and has a proven record of working on marvellous projects. Absen always values the Indian market and we have made remarkable inroads in India, and with Rajesh joining us, we can upgrade Absen’s influence in this market to a new level. His position is very much linked to our commitment to strengthening the cooperation with our partners. Absen’s new office in India is on the way, then instant onsite service can be realized for our customers, which I think is an effective way to solve the pain points for the customers in this market.” Rajesh will be based in Bangalore with frequent travel to Absen’s global headquarters in Shenzhen. A new office and service centre will also open in August in Delhi, to serve the Indian market. In addition a free value-added ACE (short for Absen Certified Engineers) training will be held in Delhi this August. Aimed at creating a local resource of trained LED experts, the 3-day training is mainly designed for engineers, technicians and freelancers who are installing and maintaining LED products. The course goes through the basics of LED displays to more advanced technical issues. Engineers have the opportunity to learn and master new technologies, with hands-on experience troubleshooting real life scenarios. With over 1,200+ engineers already trained, Absen’s ACE team is an additional resource to ensure clients and partners get the most from Absen products. www.absen.com

Brian Cao, Director of Sales for Asia-Pacific, said: “We are extremely pleased to welcome

© Systems Integration Asia | VOL. 18 ISSUE - 6 ~ Aug-Sep 2019

INDIA: Atlona, a Panduit company, will strengthen its brand visibility and product availability throughout India with the appointment of Alphatec Audio Video Pvt Ltd as its premier in-country commercial AV distribution partner, effective immediately. Alphatec Audio Video will focus on expanding Atlona’s presence throughout India’s community of dealers, systems integrators, application engineers and rental companies. Alphatec will proactively launch and manage customer-facing initiatives to breed familiarity with Atlona’s vast product range. A leading distribution house for pro audio and AV equipment throughout India, Alphatec stands apart from competitors thanks to a deep pool of talent that includes a dedicated design team, an applications engineering team, and a focused marketing operation. The company has also established a broad distributor and dealer network that reaches every corner of India, offering end-to-end support throughout the design, integration and post-launch process. “Alphatec Audio Video has the infrastructure to channel the brand across the pan-India region and substantially increase sales and brand recognition,” said Mr. Devasis Bakataki, Managing Director, Alphatec Audio Video Pvt Ltd. “India is a nation of great business opportunity, yet requires strategic partners who understand how unique the market is as a whole,” said Sanket Sawant, Director of Business Development, SAARC, Middle East and Southeast Asia. “Few if any distribution houses in India are as well-prepared and well-equipped to succeed in raising brand awareness and winning projects than Alphatec Audio Video. Alphatec also has a reputation for catering to client needs in terms of providing solutions and service from the start, and long after the installation has gone live. We look forward to a strong collaborative relationship for many years to come.” atlona.com