da LA TA M
EM
As
1
2
20
14
2
2. Focus on developing authentic experiences for the customer
3
4
4
9
4
3. Better integrate tourism and economic development
8
15
2
5
1
4. Build the destination brand around the community’s goals, values and creative energy
6
3
7
8
3
5. Have a greater role in destination and product development
7
1
8
2
16
6. Develop a destination master/management plan to define long-term strategy
12
11
3
4
6
7. Increase capabilities in data management for business intelligence, marketing and community engagement
10
5
5
11
5
8. Focus significant attention on content creation and dissemination
4
10
11
10
8
9. Develop a data-driven plan for a more sustainable visitor economy
17
8
12
1
9
10. Align the visitor experience and quality of life for residents in my community
2
9
22
27
23
11. Increase our organization’s knowledge of innovative technologies
14
16
10
3
14
12. Increase efforts to attract and retain our organization’s talent
13
17
13
17
7
13. Increase support with local government leadership to influence policy
9
19
17
12
18
14. Develop and support new events in the destination
22
14
1
7
15
15. Improve local resident sentiment to increase support for the visitor economy
11
6
29
21
19
16. Develop new KPIs to better measure the economic and social impact of the visitor economy beyond visitor volume
16
7
19
16
11
17. Play more of a central role in advocacy in my destination
5
30
30
6
29
18. Enhance engagement with the local community to manage considerations for our visitor economy
15
12
27
18
12
19. Protect and help steward the future of our natural environment
25
13
14
15
10
20. Improve accessibility for people of all abilities throughout the destination
19
22
23
13
21
21. Increase industry promotion to promote tourism as a career path and support workforce development
21
29
15
33
22
22. Improve equity, diversity and inclusion across the organization (staff & Board)
20
18
33
20
17
23. Diversify revenue sources to expand current funding levels
28
21
18
30
13
24. Increase support for local small businesses and community groups
23
20
32
25
32
25. Leverage our region’s priority economic sectors to generate business events
31
32
6
19
27
26. Improve Board development and governance
27
27
24
37
26
39
ia
EA
A
Pa
Ca
Protect revenue sources to maintain current funding levels
1.
na
US
Strategies by Region
ci
fic
APPENDIX A