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National Bank Direct Brokerage HOW 2020 WENT
Note from the President, Claude-Frédéric Robert Claude-Frédéric started working at National Bank in 2011 and has been president of NBDB since 2018. Under his leadership, the management team of NBDB has generated many innovations that have significantly improved the client experience, ranging from the deployment of a new platform to the launch of the best pricing in Canada for bank-owned direct brokers. Claude-Frédéric plans on simplifying the client experience even further and increasing the pace of change by continuing to launch new services and tools. To learn more about National Bank Direct Brokerage, visit nbdb.ca.
12 / SparxTrading.com
2020 was a fantastic year for us and our clients. We are very pleased that we delivered several important initiatives, including the launch of the best commission pricing in the industry. Our goal was to offer pricing that met the needs of our clients, particularly active investors. And we succeeded! This is not the first time that National Bank Direct Brokerage has led on pricing in the direct brokerage industry: we were the very first to lower commission fees on ETFs to $0. 2020 also saw the launch of our new transactional platform, more adapted to the needs of active investors. We have made several improvements along the way, listening to our clients’ feedback, to ensure that the platform is exceptional, and we are very proud of the result. In addition to our new transactional platform, which was conceived with the goal of facilitating transactions, this year we added the Market-Q transactional application, again with the goal of improving our clients’ experience. Throughout the years, we have always held numerous educational events,
and despite the turmoil caused by the pandemic, we continued supporting our clients to become more self-directed by offering all kinds of events. In fact, we’ve even done more! Knowing that our clients needed to stay home, we offered daily online webinars. We created the “NBDB Break...” events, a series of 15-minute webinars that allowed participants to learn a little something during their breaks. Currently, we are also offering a series of options webinars, to further educate clients on this product that, at first glance, may seem complex. 2020 was certainly marked by many unforeseen events, but thanks to our powerful tools and our knowledgeable and dedicated employees, we were able to navigate through the crisis with ease. All of these factors allow us to say with conviction that we are leaders in the direct brokerage industry. And this is only the beginning!