AUTO
PEOPLE FIRST THEN EXTRAORDINARY VEHICLES
INFINITI OF MELBOURNE BY ERIC WRIGHT PUBLISHER
56 : SPAC E COA ST L IV IN G | S PAC ECOA ST L I V I N G .CO M
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t was not his love of cars that moved Chris Saraceno, vice president and partner of the Kelly Automotive Group – which purchased INFINITI of Melbourne in January – into the industry where he has built a nationwide reputation as a business trainer. It all started when a friend and mentor told him he would do great in car sales, to which he responded, “I don’t know anything about cars.” His friend replied, “That isn’t the point, you know and understand people.” It is a priority that Saraceno still infuses into the dealerships he works with today. “Most of the sales team members we have at INFINITI of Melbourne don’t have a background in car sales, which was intentional,” he said. “If a sales consultant genuinely cares about a