PRE-VEGANS

A Beginner’s Guide for Going and Staying Vegan

SEAN RUSSELL Lesaruss Media

For South Florida

This book is dedicated to all of the vegans and pre-vegans in my home region of South Florida. If we can make veganism mainstream here, we can make it happen anywhere.

Foreword

Susan Hargreaves

Susan has been an activist for over four decades, a cruelty investigator, author, and educator and is the founder of Animal Hero Kids.

Hail to the Pre-Vegans!

The time is perfect for a book aimed at the pre-vegan mainstream. In 2016, Forbes stated that in the United States forty-nine percent of households had almond milk in their refrigerator. This aforementioned gem of a factoid may seem unremarkable to you, however, to me this figure causes a streamers flying, trumpets blowing, Irish jig dancing form of unfettered joy type reaction.

If you would have told me in the early 1980’s, when the only type of vegan cheese I could find tasted not unlike a bar of soap, that we would be in the midst of a vegan product revolution, I would have reacted on a delighted jumping up and down level. We are currently benefiting from an unprecedented ease of removing animal-based products with scrumptious, available and affordable replacements. Combine this fact with a world of information, films, books, images, and undercover footage at our fingertips and we are looking at a significant groundswell of potential vegans.

Yes, we still have a long way to go, including the cessation of subsidies using our tax dollars to prop up animal based-agriculture industry losses. We need to foster, aid and strategize for economic opportunities to a sustainable plant-based future.

Who better to write this book than the man behind the Ronnie V Cow ‘‘vegucator’’ costume mask? A man who questions, a man who helps others to market game changing ideas, Sean Russell.

Fortune smiled on me when a total stranger agreed to embody the Ronnie V Cow character by wearing a large cow costume to assist in my presentation to empower youth to compassionate action at a veg fest in Fort Lauderdale. It was five minutes before my time to be on stage at a veg fest when this kind man who was passing by the stage agreed to step up. Who knew that six years later I would be writing this introduction to Sean’s book, with a subject whose time has arrived?

In Sean’s book are endearing, enlightening, eye-opening stories from a diverse mix of people who experienced epiphanies, and personal life changing anecdotes. They also serve as a reminder we were all prevegans once; we weren’t born knowing about the cruelty and negatives surrounding animal-based agriculture, we all discovered and learned. More people are realizing animal flesh and their secretions are rife with a hellish history of animal abuse. When you mix in an increased concern about climate change and human health and bam…It’s hail to the pre-vegan’s time.