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Strategic Marketing for Africa Magazine | Issue 3

Page 30

PUBLIC RELATIONS

How Covid has shaped a new PR reality in Africa PR practitioners must do away with an outdated one-size-fitsall approach when working within a continent as dynamic and culturally diverse as Africa. By Candice Burgess-Look.

ng › The PR industry is fillises

gaps that media hou es struggle to fill themselv

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strategicmarketingforafrica

Issue 1 2022


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