IdentIty IdentIty||By ByJeff JeffWooten Wooten
Identity Sign on the Menu A sign shop evolves from 2-D design to 3-D output.
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The Shop David Mattingly is the founder and owner of Xpressive graphiX (www. xpressivegraphix.com), also located in
Zanesville. Working for several different sign companies ever since graduating college, Mattingly recognized that he wanted to make his sign industry involvement more about the art. So he started Xpressive as a design firm that made sure its customers’ graphics and designs had “pop.” Soon people began to notice their work and
contact them for design ideas. Xpressive graphiX has really evolved— starting as a home-based based business in 2005 and eventually branching out into today’s 5,000-square foot freestanding building. There are five employees at Xpressive and, while they range in skill sets, they all share an artistic background of some sort.
On this prOject, Xpressive graphiX made the characters and letters on the sign out of eighteen-pound hDU since they would be able to work more detail into them, while they used fifteen-pound hDU for the background, since it didn’t need to be as detailed.
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SBI Dimensionals // January 2014
signshop.com
all Photos: xPressive graPhix.
hen the owner of a longstanding restaurant & pub was looking to change the model of his business by punching up the menu and cooking up some new dishes, he knew he was also going to need a new outdoor sign to replace his equally long-standing, pole-mounted, “outdated” readerboard sign. The solution for this one-of-a-kind business was a custom, hand-carved 3-D sign that doesn’t look or feel like anything else in the small town of Zanesville, Ohio. The 90-inch-wide-by-11-foot-tall sign also features many new ingredients that allowed the shop that designed and built it to further expand its artistic vision in the field of dimensional signage.