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SiGMA Issue 16

Page 106

NAVIGATING the FINTECH WORLD of AFFILIATE MARKETING NAVIGUER DANS L’UNIVERS FINTECH DU MARKETING D'AFFILIATION NEW TO AFFILIATE MARKETING? CHIEF REVENUE OFFICER AT EPCVIP, BORIS BERSHADSKY, PENS A QUICK GUIDE TO FINDING THE RIGHT PARTNERS TO WORK WITH IN FINTECH.

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mbarking on the exciting journey of entering the Affiliate Marketing world can be extremely rewarding, while also challenging as you learn about the different aspects of the business which are crucial to one’s success. Whether you are new to this game or have been in this exciting and fast paced world for a while – here are a few key elements to consider making the journey a bit less bumpy. Partner with a trusted network: As the saying goes ‘Relationships are key in any successful journey’ – Interview different networks that specialises in the vertical of your interest. The network you ultimately decide to partner with should ideally be a mentor to you – always available to provide guidance and one that has previously conquered the challenges you are currently facing. For instance, if your business specialises in media acquisition through Google, I highly encourage you to partner with a network that has extensive experience in that type of media acquisition strategy with who you can ask relevant questions and learn from their experiences.

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ISSUE 16

" IT IS IMPORTANT TO FEEL THE NETWORK HAS YOUR BEST INTEREST IN MIND AND WILL BE ABLE TO PROVIDE VALUABLE INSIGHT AS THE LANDSCAPE OF THE INDUSTRY CHANGES TO HELP POWER YOUR BUSINESS "


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SiGMA Issue 16 by SiGMA Group - Issuu