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early 80 years ago, a small southern Wisconsin town rich in Swiss heritage made a bold decision in a quest to bounce back from a decline in industry and economy. Having looked to its roots and realizing it had something special, New Glarus began to promote itself as a town proud and willing to share its heritage not only with locals but visitors too — a plan that has since helped transform this small town into one of the Midwest’s unique tourist destinations. 40 | A Shaw Media Publication | Lake Lifestyle | June 2024
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