Issuu

ENGAGE. INSPIRE. ACTIVATE.

PUT YOUR PURPOSE

INTO MOTION MEDIA KIT WHERE PURPOSE-DRIVEN BRANDS MEET HPE TEACHERS

TABLE OF CONTENTS

ABOUT US

TEACHER RESOURCES

About SHAPE America

Our Audience, By the Numbers

DIGITAL ADVERTISING

2026 Leadership Summit

2026 SPEAK Out! Day

2026 SHAPE America National Convention & Expo

ANNUAL CELEBRATIONS

Et Cetera e-Newsletter

Exchange Online Community

SHAPE America Blog

SHAPE America Website

HPE Marketplace Guide

Retargeting Campaigns

COLLABORATIONS

Social Media

Customized Collaborations

PRINT ADVERTISING Momentum Magazine

IN-PERSON EVENTS

YEAR-ROUND ENGAGEMENT SHAPE America Partner Program

Activity Calendars

2026 National PE & Sport Week

2026-2027 Back to School Season

2026 Health Literacy Month

THE FINE PRINT 21

Terms and Conditions

Advertising Policies

SHAPE AMERICA MEDIA KIT

revised December 11, 2025

ABOUT SHAPE AMERICA SHAPE America — Society of Health and Physical Educators is the national organization that serves as the voice for 200,000+ health and physical education professionals across the United States. The organization's extensive community includes a diverse membership of health and physical educators, as well as advocates, supporters, and 50 state affiliate organizations. Since its founding in 1885, the organization has defined excellence in school-based health education and physical education. For decades, SHAPE America's National Physical Education Standards have served as the foundation for well-designed physical education programs across the country , just as the SHAPE America National Health Education Standards serve as the foundation for effective skills-based health education. Together, these national standards provide a comprehensive framework for educators to deliver high-quality instruction and make a positive difference in the health and well-being of every preK-12 student.

OUR VISION A nation where all children are prepared to lead healthy, physically active lives.

OUR MISSION To advance professional practice and promote research related to health and physical education, physical activity, dance and sport.

SHAPE America provides programs, resources and advocacy that support an inclusive, active, and healthier school culture, and champions health and physical educators at every level, from preschool to university graduate programs. Our health. moves. minds.,® powered by Booster fundraiser helps teachers and schools incorporate social and emotional learning so students can thrive physically and emotionally, while raising funds to build and increase capacity for school health and physical education programs.

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OUR AUDIENCE, BY THE NUMBERS 34%

Work at Colleges/Universities Teach in an Elementary School

22% PE Teachers

Teach in a High School

Jan-Mar Budget Cycle

College Professors

16%

Teach in a K-12 Setting

14%

34%

24%

16%

13%

PE & Health Teachers

45%

Decide in 0-3 Months

13%

10%

Teach in a Middle School

Retired

15% Other: includes government, non-profit, business, recreation, hospital clinic, retired, consultant, agency, early childhood, dance studio owner.

9% Administrators

25%

19% Other: includes research, coach, pre-service teacher, exercise/fitness instructor, athletics trainer, dance educator, therapist, nurse.

Decide in 4-6 Months

Decide in 7-12 Months

14% 53% Physical Education

18% Teacher Education

9% Health Education

9% Physical Activity & Adapted PE

Apr-Jun Budget Cycle

46% Jul-Sept Budget Cycle

Decide in Over 1 Year

8% 7% Oct-Dec Budget Cycle

11% Other: Includes research, sport science, coaching, dance, early childhood, safety, nutrition, leisure/recreation, aging/adult development.

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

SHAPE AMERICA PARTNER PROGRAM When you align with SHAPE America as a Partner, your organization gains direct access to the nation’s leading health and physical education decision makers — along with the opportunity to amplify your brand, products, services, and expertise through SHAPE America’s trusted and growing network. Our goal is to foster meaningful connections between companies, nonprofits, and the HPE community — uniting around a shared mission to support the well-being of students. As a SHAPE America Partner, you will: Gain Valuable Market Insight: Stay informed with timely updates on trends, policies, and priorities shaping the health and physical education landscape. Engage with HPE Professionals: Connect with educators who are creating healthier, more active school communities across the country.

PARTNER PACKAGES The SHAPE America Partner Program is built to be conducive to your advertising budget. Refer to the Benefits Chart on page 6 for complete package details.

Access Exclusive Benefits: Enjoy year-round brand exposure, premium positioning, and savings on event participation, advertising, and more.

ELIGIBILITY The SHAPE America Partner Program welcomes corporations and nonprofits that share our commitment to advancing health and physical literacy for all children through effective HPE programs.

Annual Rate: $1,000 Value: $2,100+ $1,000+ SAVINGS!

Annual Rate: $3,000 Value: $6,200+ $3,000+ SAVINGS!

ACTIVATE A PARTNERSHIP

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BENEFITS CHART

Year-Round recognition of partner status in print and digital media

SHAPE America partner badge for use in marketing collateral

Year-round Premium Listing in the HPE Marketplace Guide

1-month Below Post Content Banner ad included on the SHAPE America Blog

Partner Spotlight Q&A published online

One (1) Single Image ad posted to SHAPE America’s LinkedIn feed

1-month Below Post Title Banner ad included on the SHAPE America Blog

1-month Banner ad on your choice of one (1) Targeted HPE Audiences section of the SHAPE America Website

One (1) Single Image ad posted to SHAPE America’s Instagram and X feeds

Half-page ad placement in the Winter issue of Momentum Magazine*

3-month Banner ad on your choice of one (1) Targeted HPE Audiences section of the SHAPE America Website

5% Discount on print and digital media advertising and National Convention & Expo exhibit space*

Full-page ad placement in the Winter issue of Momentum Magazine*

NEW! Quarter-page print advertisement in the printed Expo Hall Guide for the National Convention & Expo*

10% Discount on print and digital media advertising and National Convention & Expo exhibit space*

One (1) Priority Point towards National Convention & Expo booth selection*

NEW! Half-page print advertisement in the printed Expo Hall Guide for the National Convention & Expo*

SHAPE America Institutional Membership for two (2) Individuals

Two (2) Priority Points towards National Convention & Expo booth selection* SHAPE America Institutional Membership for four (4) Individuals

*Benefit year for Momentum ads and National Convention & Expo benefits varies by application date. Back to Contents

SHAPE AMERICA MEDIA KIT

revised December 11, 2025

ET CETERA E-NEWSLETTER STATS ON AVERAGE PER ISSUE

69,092 Delivered 25,026 Opened 36.22% Open Rate 930

Clicks

3.7%

CTR

EXAMPLE EMAIL

Et Cetera delivers timely, curated content to approximately 45,000 health and physical education professionals across the country — including top decision-makers with purchasing power. Each issue features insights on the most relevant issues in health, PE, recreation, and dance — pulled from trusted sources like The Associated Press, The New York Times, Financial Times, and leading industry publications. It’s a must-read for educators who want to stay informed, and an ideal platform for brands looking to connect with the HPE community.

RATES & SAVINGS

5% SAVINGS

10% SAVINGS

15% SAVINGS

20% SAVINGS

SINGLE ISSUE

6 ISSUES

12 ISSUES

18 ISSUES

FULL YEAR

Primary Leaderboard

$500

$2,850

$5,400

$7,650

$10,400

Secondary Leaderboard

$375

$2,138

$4,050

$5,738

$7,800

Banner Ad

$250

$1,425

$2,700

$3,825

$5,200

Promoted Content

$250

$1,425

$2,700

$3,825

$5,200

Product Showcase

$250

$1,425

$2,700

$3,825

$5,200

SAVE

VIEW COMPLETE SAMPLE

SAVE

10 %

M ORE

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PLACEMENT TYPES PRIMARY LEADERBOARD

PROMOTED CONTENT

LIMIT 1 PER ISSUE Positioned above the Et Cetera masthead, the Primary Leaderboard captures attention as the first ad readers see — driving visibility and clicks.

LIMIT 3 PER ISSUE Position your subject matter expertise front and center with 5 tailored headlines alongside your logo or image.

SPECIFICATIONS All graphics should be submitted in PNG or JPG format, 300 DPI. All Placement Types include one (1) URL Link, unless otherwise noted.

ARTWORK SPECIFICATIONS Size: 625px W x 90px H

ARTWORK SPECIFICATIONS Size: 175px W x 175px H URL links: includes 5 URL hyperlinks

SECONDARY LEADERBOARD

PRODUCT SHOWCASE

AD SUBMISSIONS

LIMIT 1 PER ISSUE Secure this prime placement just below the Et Cetera masthead for impactful brand exposure.

LIMIT 2 PER ISSUE Highlight your latest product using this favored ad spot — featuring a photo, 5word headline, 50-word description, and a link to your site.

View complete Specifications & Deadlines.

ARTWORK SPECIFICATIONS Size: 625px W x 90px H

BANNER AD LIMIT 2 PER ISSUE Banner ads let your brand craft a compelling mix of text, color, and visuals to connect with engaged readers.

ARTWORK SPECIFICATIONS Size: 175px W x 175px H

ARTWORK & CONTENT DEADLINES Artwork and content are due two (2) weeks prior to publish date for the contracted issue(s).

All artwork and content should be submitted to advertising@shapeamerica.org.

CREATIVE SERVICES Need help designing print or digital advertising assets? SHAPE America can help! LEARN MORE

ARTWORK SPECIFICATIONS Size: 580px W x 70px H

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

EXCHANGE ONLINE COMMUNTY

Exchange is SHAPE America’s exclusive online community where thousands of dedicated health and physical education professionals — and future educators — connect, collaborate, and grow every day. This members-only forum is buzzing with questions, discussions, resource-sharing, and expert advice, making it a trusted space for meaningful engagement. For advertisers, Exchange offers a unique opportunity to reach a passionate, highly targeted audience deeply invested in health and physical education — providing meaningful connections and authentic brand exposure within this vibrant professional network.

STATS MONTHLY AVERAGE 500+ monthly views 5% SAVINGS

10% SAVINGS

15% SAVINGS

20% SAVINGS

1 MONTH

3 MONTHS

6 MONTHS

9 MONTHS

FULL YEAR

Discussion Threads and Alerts

$1,500

$4,275

$8,100

$11,475

$14,400

Interior Pages Top Banner

$500

$1,425

$2,700

$3,825

$4,800

Interior Pages Bottom Banner

$250

$713

$1,350

$1,913

$2,400

RATES & SAVINGS

SAVE

5,500+ annual views

SAVE

10 %

M ORE

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SPECIFICATIONS All graphics should be submitted in JPG or PNG format; 300 DPI.

PLACEMENT TYPES DISCUSSION THREADS & ALERTS

INTERIOR PAGES TOP BANNER

LIMIT 1 PER MONTH This product offers the highest level of visibility on the Exchange community, and the advertiser is visible at the top of every single discussion thread, as well as Real Time and Daily Digest email messages, for a period of 30 days.

LIMIT 1 PER MONTH This premier position provides your company with top exposure and quality traffic. Banner graphic appears between the Exchange navigation bar and masthead on interior pages such as All Communities, Directory, Browse, etc.

ARTWORK SPECIFICATIONS Size: 728px W x 90px H

ARTWORK SPECIFICATIONS Size: 640px W x 125px H

INTERIOR PAGES BOTTOM BANNER

STATS PAST YEAR

4,000+ contacts

24,000+ unique monthly emails sent

53.5% Open Rate

All Placement Types include one (1) URL Link.

ARTWORK DEADLINES Artwork and content are due two (2) weeks prior to the first day of the month(s) contracted.

AD SUBMISSIONS All artwork and content should be submitted to advertising@shapeamerica.org. View the complete Specifications & Deadlines.

CREATIVE SERVICES Need help designing advertising assets? SHAPE America can help! LEARN MORE

LIMIT 1 PER MONTH Appearing at the bottom of all interior pages (All Communities, Directory, Browse, etc.), you will be able to reach interested buyers with a colorful call-to-action banner advertisement. ARTWORK SPECIFICATIONS Size: 640px W x 125px H

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

STATS AUG. 1, 2024 - JULY 31, 2025

73,572

annual page views

5,419

unique monthly visitors

01:08

average time on page

SHAPE AMERICA BLOG The SHAPE America Blog delivers expert-driven articles on the latest health and physical education topics, authored by SHAPE America staff, leadership, and industry thought leaders. It’s a go-to resource where the HPE community turns for trusted insights, fresh ideas, and practical strategies. For advertisers, the Blog offers a powerful platform to reach an engaged, niche audience — professionals actively seeking reliable content to enhance their programs. Blog posts and sponsored content receive prominent positions on SHAPE America’s homepage, in the widely read Et Cetera e-newsletter, and across our dynamic social media channels, ensuring your message gains meaningful visibility and impact.

RATES & SAVINGS

5% SAVINGS

10% SAVINGS

15% SAVINGS

20% SAVINGS

1 MONTH

3 MONTHS

6 MONTHS

9 MONTHS

FULL YEAR

Site Header Banner

$500

$1,425

$2,700

$3,825

$4,800

Below Post Title Banner

$500

$1,425

$2,700

$3,825

$4,800

Medium Rectangle

$500

$1,425

$2,700

$3,825

$4,800

Below Post Content Banner

$250

$713

$1,350

$1,913

$2,400

SAVE

5% M ORE

SAVE

10 % M ORE

EXPLORE THE BLOG

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SPECIFICATIONS All placements appear across all blog articles for the contracted placement term, with the exception of Promoted Content Posts.

PLACEMENT TYPES SITE HEADER BANNER LIMIT 1 PER MONTH This featured premium position provides your company with top exposure and quality traffic. ARTWORK SPECIFICATIONS Size: 1100px W x 98px H

BELOW POST TITLE BANNER LIMIT 1 PER MONTH This top position gives your company a prominent placement right under the title of each blog post published during your selected advertising month(s).

BELOW POST CONTENT BANNER

All graphics should be submitted in JPG or PNG format, 300 DPI.

LIMIT 1 PER MONTH This banner position, located below the content of each blog post published during your selected advertising month(s), allows your company to combine text, colors and graphics into a unique sales message for committed buyers. ARTWORK SPECIFICATIONS Size: 728px W x 90px H

All Placement Types include one (1) URL Link.

ARTWORK DEADLINES Artwork and content are due two (2) weeks prior to the first day of the month(s) contracted.

AD SUBMISSIONS All artwork and content should be submitted to advertising@shapeamerica.org.

CREATIVE SERVICES Need help designing advertising assets? SHAPE America can help!

ARTWORK SPECIFICATIONS Size: 728px W x 90px H

MEDIUM RECTANGLE LIMIT 2 PER MONTH This large format position provides your company with good exposure in the right column of the blog, just below the Recent Posts section. ARTWORK SPECIFICATIONS Size: 300px W x 250px H

LEARN MORE

TOP 5 MOST READ ARTICLES 7 CORE RESPONSIBILITIES OF SPORT COACHES: THE REVISION OF THE NATIONAL STANDARDS Page Views: 3,540 HOW TO INTEGRATE SOCIAL AND EMOTIONAL LEARNING IN PE TO IMPROVE CLASSROOM CLIMATE Page Views: 2,299 DAILY PHYSIAL EDUCATION AS AN ACADEMIC AND BEHAVIORAL INTERVENTION Page Views: 2,117 HOW I RECEIVED GRANTS FOR MY PHYSICAL EDUCATION CLASSES Page Views: 2,171 DEVELOPING CULTURAL COMPETENCE IN PHYSICAL EDUCATION: A HOW TO APPROACH FOR ELEMENTARY PE Page Views: 1,651

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

SPECIFICATIONS Post Headline: up to 10 words

SHAPE AMERICA BLOG

Post Content Word Count: 500-1,200 words Featured Image: 680px W x 350px H (JPG format, 300 DPI); should tie into the content of the post and cannot include a logo

PROMOTED CONTENT POSTS LIMIT 4 PER MONTH Share Your Expertise, Build Real Connections. Our native advertising option offers your brand a powerful platform to highlight thought leadership and connect authentically with health and physical education professionals. Through compelling, advertiser-driven content, you can engage an audience eager for trusted insights and practical solutions.

Additional Images: up to 600px W (JPG format, 300 DPI); may provide 2-3 images Logo: 175px W x 175px H (JPG format; 300 DPI) Company Description: up to 50 words Category: select one (1) category tag Right Column Square Ad: 300px W x 250px H (JPG format, 300 DPI) and one (1) URL link

PROVIDED MARKETING & PROMOTIONAL SUPPORT A dedicated URL link for your Promoted Content Post for easy sharing. Featured placement on the SHAPE America Blog landing page upon launch, with continued visibility among archived posts. One-week spotlight promotion on the SHAPE America homepage, plus inclusion in the Et Cetera bi-weekly enewsletter and SHAPE America’s active social media channels. A Medium Rectangle ad displayed in the right column on your Promoted Content Page, reinforcing your brand message.

RATES & SAVINGS Promoted Content Post

SAVE

SINGLE POST

10 %

$1,000

M ORE

ARCHIVED POSTS

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WRITING TIPS Use conversational, simple language that is easy for readers to digest. Use short sentences, short paragraphs, headers and lists to make the post more readable. Avoid excessive acronyms. Use text links within the post when referencing information from other articles or websites. Suggestions for crafting a headline that will capture readers' attention: Use numbers and lists. Starting your headline with a number helps it stand out. Readers love lists, too, because it gives them a clear idea of what to expect in the article. Example: 7 Fun Back-to-School Activities for Elementary PE

Use words that are proven to attract readers. Examples include: Best; Reasons; Ways; Tips; Tricks; Secrets; Ideas; Techniques; Strategies; and Facts. Example: 3 Strategies for Getting More Professional Development Funding

Explain the educational value of the blog post using attention-getting words and phrases. Examples include: "How to"; "101"' "Complete Guide"' and "Beginner's Guide."

EDITORIAL GUIDELINES Advertisers who want the benefit of contributing editorial content must agree to meet SHAPE America's required Editorial Guidelines and Writing Tips. SHAPE America reserves editorial rights and approval of all Promoted Content Posts. The tone and quality of Promoted Content Posts should reflect SHAPE America editorial values — and primarily serve the reader. This means no "hard sell" of products and services — nothing that would be considered a commercial or sales pitch. Effective blog content should be honest and provide value to the reader, even to someone not interested in buying or using a particular product or resource. Remember who the target audience is and write for them. Most blog posts are intended for the professional HPE audience, including health and physical education teachers, HPE professionals in higher education and future professionals. All Promoted Content Posts will be labeled and tagged as "Promoted Content," in addition to one other category tag of the advertiser's choice. Paid advertising placements are suppressed on Promoted Content Posts. SHAPE America reserves the right to showcase Year-Round Mission Partner logos in the right column of the post.

Example: Creating a Before-School Walking Club: A Beginner's Guide

CONTENT DEADLINE Content is due three (3) weeks prior to the agreed upon publish date.

CONTENT SUBMISSIONS All content must be submitted via the Promoted Content Post Submission Form.

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

SHAPE AMERICA WEBSITE The SHAPE America website is the central hub for thousands of health and physical education professionals seeking trusted resources, program updates, and industry news. Our site attracts a dedicated audience actively engaged in advancing student health and physical literacy nationwide. For advertisers, our offerings provide a valuable way to connect your brand with an audience that is actively looking for solutions and support in the health and PE space.

STATS AUG. 1, 2024 - JULY 31, 2025

2.2 MILLION annual page views 50,036 unique monthly visitors

RATES & SAVINGS

5% SAVINGS

10% SAVINGS

15% SAVINGS

20% SAVINGS

1 MONTH

3 MONTHS

6 MONTHS

9 MONTHS

FULL YEAR

GENERAL HPE AUDIENCE SECTIONS Home Page

$1,000

$2,850

$5,400

$7,650

$9,600

Professional Development

$150

$428

$810

$1,148

$1,440

Publications

$150

$428

$810

$1,148

$1,440

Career Center

$150

$428

$810

$1,148

$1,440

Events & Conferences

$100

$285

$540

$765

$960

TARGETED HPE AUDIENCE SECTIONS Physical Education

$1,000

$2,850

$5,400

$7,650

$9,600

Health Education

$600

$1,710

$3,240

$4,590

$5,760

Physical Activity

$150

$428

$810

$1,148

$1,440

Adapted PE

$100

$285

$540

$765

$960

Coaching

$100

$285

$540

$765

$960

Professional Preparation

$100

$285

$540

$765

960

SAVE

EXPLORE SITE

SAVE

10 %

M ORE

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PLACEMENT OPTIONS GENERAL HPE AUDIENCE HOME PAGE LIMIT 3 PER MONTH 160,000+ annual page views 8,500+ unique monthly visitors

PROFESSIONAL DEVELOPMENT LIMIT 3 PER MONTH 39,700+ annual page views 3,300+ unique monthly visitors

Reach educators seeking opportunities for professional development with those grouping of pages featuring the SHAPE America Online Institute, Workshops, and more. PUBLICATIONS LIMIT 4 PER MONTH 10,000+ annual page views 800+ unique monthly visitors

Looking to promote your health and PE content and thought leadership? Take advantage of this package which features your ad on pages highlighting SHAPE America’s books, journals, and other publications. CAREER CENTER LIMIT 4 PER MONTH 19,700+ annual page views 1,600+ unique monthly visitors

Reach future professionals and educators seeking their next opportunity through ads placed on career-related pages. EVENTS & CONFERENCES LIMIT 3 PER MONTH 13,700+ annual page views 1,200+ unique monthly visitors

Attract interest for your upcoming event(s) with advertising on this page featuring SHAPE America’s upcoming events. Back to Contents

SPECIFICATIONS

TARGETED HPE AUDIENCES

Please submit BOTH sizes below for all insertions on www.shapeamerica.org:

Gain targeted exposure for your products, resources and services with an advertising package placed on contentspecific pages that align with your business. Choose from:

Banner Size: 1000px W x 100px H Medium Rectangle Size: 380px W x 320px H All graphics should be submitted in PNG or JPG format, 300 DPI. All Placement Types include one (1) URL Link. All ads rotate in 6 second intervals.

PHYSICAL EDUCATION LIMIT 6 PER MONTH 453,000+ annual page views 37,700+ unique monthly visitors

View complete Specifications & Deadlines.

ARTWORK DEADLINES Artwork and content are due two (2) weeks prior to agreed upon posting date.

HEALTH EDUCATION LIMIT 6 PER MONTH 207,100+ annual page views 17,200+ unique monthly visitors

AD SUBMISSIONS All artwork and content should be submitted to advertising@shapeamerica.org.

PHYSICAL ACTIVITY LIMIT 3 PER MONTH 24,800+ annual page views 2,000+ unique monthly visitors

ADAPTED PE LIMIT 3 PER MONTH 23,000+ Annual Page views 1,900+ unique monthly visitors

COACHING LIMIT 6 PER MONTH 19,300+ annual page views 1,600+ unique monthly visitors

CREATIVE SERVICES Need help designing advertising assets? SHAPE America can help! LEARN MORE

PROFESSIONAL PREPARATION (i.e., teacher preparation) LIMIT 3 PER MONTH 13,100+ annual page views 1,000+ unique monthly visitors

SHAPE AMERICA MEDIA KIT

revised December 11, 2025

HPE MARKETPLACE GUIDE The HPE Marketplace Guide is the go-to online resource where health and physical education professionals discover the latest products, services, and solutions for their classrooms and programs. Easily searchable by company name, keywords, and category, it puts your organization front and center for educators actively seeking what you offer. With affordable, year-round visibility, the Guide is promoted through SHAPE America’s Momentum magazine, Et Cetera e-newsletter, and vibrant social media channels — ensuring your brand stays top of mind with a highly engaged audience.

RATES & SAVINGS 1 MONTH

3 MONTHS

6 MONTHS

9 MONTHS

FULL YEAR

LISTING OPTIONS Standard Listing

$200

Premium Listing

$350

Elite Listing

$500

LISTING ENHANCEMENTS 10% SAVINGS

15% SAVINGS

20% SAVINGS

25% SAVINGS

1 MONTH

3 MONTHS

6 MONTHS

9 MONTHS

FULL YEAR

Featured Banner

$200

$540

$1,020

$1,440

$1,800

Primary Leaderboard

$150

$405

$765

$1,080

$1,350

Secondary Leaderboard

$100

$270

$510

$720

$900

SAVE

M ORE

FREE Premium Listing included for Partners! PLUS, save more on Listing Option Upgrades and Listing Enhancements!

SAVE

10 % M ORE

EXPLORE THE GUIDE

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SPECIFICATIONS

LISTING OPTIONS STANDARD LISTING These year-round listings include: Company name Address Phone number Active website link Active general sales email link 50-word description Inclusion in your choice of three (3) primary categories Inclusion in as many secondary categories as are applicable

PREMIUM LISTINGS Includes all Standard Listing elements, PLUS: Priority placement above Standard Listings Full-color company logo Active social media links (Facebook, Instagram, LinkedIn, Pinterest, Tik Tok, X, and/or YouTube) 200-word description Inclusion in a total of five (5) primary categories

ELITE LISTING Includes all Premium Listing elements, PLUS: Priority placement above Premium and Standard Listings Custom Header Image with URL link One (1) resource URL link One (1) embedded video Upgraded 500-word description Inclusion in a total of seven (7) primary categories

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LISTING ENHANCEMENTS FEATURED BANNER LIMIT 3 PER MONTH This premium position banner appears at the top of the HPE Marketplace Guide during your selected month(s).

Company Logo: 750px W x max. 120px H; JPG or PNG format; 300 DPI Embedded Video: Video must live on YouTube or Vimeo — please provide BOTH the URL link and embed code. Header Image: 1000px W x 150px H; JPG, PNG or GIF format; 300 DPI All Listing Enhancements include one (1) URL Link. All Listing Enhancements rotate in 6 second intervals

ARTWORK DEADLINE ARTWORK SPECIFICATIONS Size: 1200px W x 200px H

PRIMARY LEADERBOARD LIMIT 3 PER MONTH This prime position banner ad appears between Elite and Premium Listings across the HPE Marketplace Guide during your selected month(s). ARTWORK SPECIFICATIONS Size: 1200px W x 100px H

SECONDARY LEADERBOARD

Content is due two (2) weeks prior to the agreed upon posting date.

AD SUBMISSIONS All content must be submitted to advertising@shapeamerica.org. View complete Specifications.

CREATIVE SERVICES Need help designing advertising assets? SHAPE America can help! LEARN MORE

LIMIT 3 PER MONTH Showcase your products and services with this banner ad that appears between Premium and Standard Listings across the HPE Marketplace Guide during your selected month(s).

SHAPE AMERICA MEDIA KIT

revised December 11, 2025

SPECIFICATIONS All Retargeting Campaigns require submission of a set of graphics; a set requires one (1) of each of the three (3) ad sizes outlined below.

RETARGETING CAMPAIGNS Reaching the health and physical education community just got easier with Retargeting Campaigns, powered by our trusted partner, Feathr.

Wide Skyscraper: 160px W x 600px H Banner: 728px W x 90px H Medium Rectangle: 300px W x 250px H All graphics should be submitted in JPG, PNG or GIF format; 300 DPI. Provide one (1) URL Link to be associated with the provided graphics.

HOW IT WORKS When educators visit the SHAPE America website or related pages, Feathr uses cookies (small digital trackers) to remember these visitors. Then, as they browse other websites online, your company ads follow them — helping keep your brand front and center with the right audience.

WHY IT’S EFFECTIVE

You’ll get easy-tot-understand reports showing how many people saw your ads, clicked on them, and where those ads appeared — so you can see exactly ho your campaign is performing.

ARTWORK DEADLINES Content is due two (2) weeks prior to the agreed upon campaign start date.

ARTWORK SUBMISSIONS

Instead of generic ads shown to everyone, retargeting focuses specifically on educators already interested in SHAPE America’s content. This means your message reaches people who truly matter to your business.

TRACK YOUR SUCCESSS

Kickstarter Packages: submit up to two (2) sets of graphics. Influencer Packages: submit up to four (4) sets of graphics. High Flyer Packages: submit up to eight (8) sets of graphics.

All artwork and content should be submitted to advertising@shapeamerica.org.

Need help designing advertising assets? Learn about SHAPE America’s Creative Services.

RATES & SAVINGS PRICE

DURATION

# IMPRESSIONS

Kickstarter

$2,000

1 Month

45,000

Influencer

$3,600

3 Months

90,000

High Flyer

$5,100

6 Months

150,000

SAVE

10 %

M ORE

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SPECIFICATIONS Social Media posts may NOT publish within 5 business days prior to nor during SHAPE America events.

SOCIAL MEDIA

Advertiser posts are limited to one post bi-weekly, per platform. All advertiser posts are tagged with #ad.

Want to meet health and PE professionals where they scroll, swipe, and engage? SHAPE America’s social media channels are the perfect place to make your message move — literally.

Design Recommendations are consistent across all platforms — X, Facebook, Instagram and LinkedIn. All Social Media placements should be accompanied by Introductory Text (280 characters maximum), to include a Call to Action.

With a vibrant and active following of HPE educators, our feeds offer the ideal space to showcase your brand, spark curiosity, and drive traffic to your website.

Provide one (1) URL Link to be associated with the provided graphics.

Get seen. Get shared. Get results — all in front of the educators shaping healthier, more active futures.

ARTWORK DEADLINES

PLACEMENT TYPES

ARTWORK SUBMISSIONS

Content is due two (2) weeks prior to the agreed upon post date.

All artwork and content should be submitted to advertising@shapeamerica.org.

VIDEO AD

SINGLE IMAGE AD

Showcase your product in action with sound, motion, and energy that brings your brand to life and gets HPE professionals clicking for more.

Stop the scroll with a bold, highquality visual and a clear call to action — perfect for spotlighting your product, service, or special offer.

DESIGN SPECIFICATIONS

Video Min. Size: 1080px W x 1080px H Video Max. Size: 1920px W x 1920px H File Type: MP4 Sound Format: AAC Video File Size: Keep files under 30 MB Video Duration: up to 2:20 Video Thumbnail Format: JPG or PNG

Image Size: 1080px W x 1080px H File Type: JPG, PNG or GIF

31.3K followers 20K followers

Need help designing advertising assets? Learn about SHAPE America’s Creative Services.

RATES & SAVINGS SAVE

SINGLE IMAGE AD

VIDEO AD

$1,500

$1,750

Facebook

$1,000

$1,250

Instagram Story

$500

$750

$200

$450

5% M ORE

SAVE

10 % M ORE

8.4K+ followers 3.5K+ followers SAMPLE POST Back to Contents

SHAPE AMERICA MEDIA KIT

revised December 11, 2025

MOMENTUM MAGAZINE Momentum is SHAPE America’s magazine for health and physical education professionals — packed with ideas, inspiration, and real-world tips you can use.

SAVE

RATES & SAVINGS

SAVE

10 %

M ORE

WINTER 2027 FULL COLOR

BLACK & WHITE

Full page

$2,000

$1,400

Half Page

$1,000

$700

Quarter Page

$500

$350

Full Page Inside Front Cover (C2)

$2,300

N/A

Full Page Inside Back Cover (C3)

$2,200

N/A

Full Page Outside Back Cover (C4)

$2,500

N/A

Full Page — Opposite the CEO Column

$2,100

N/A

Full-Page — Opposite Main Feature Article

$2,100

N/A

70,600 Delivered

2-Page Spread

$3,900

N/A

16,563 Reads

2-Page Advertorial

$4,140

N/A

23.46% Open Rate

1-Page Advertorial

$2,400

N/A

1,240

Clicks

SPECIALTY INSERTS — FULL COLOR ONLY

7.49%

CTR

Postcard Insert (Blow-in)

$1,500

N/A

Belly Band

$4,000

N/A

Published once annually, Momentum is available in both print (for members) and digital formats. The magazine features practical teaching tips, member stories, and updates on advocacy, professional development, and serves as a preview for the National Convention & Expo — all in support of SHAPE America’s mission.

STATS ON AVERAGE PER ISSUE

PREMIUM PLACEMENTS — FULL COLOR ONLY Limit of one (1) per type available per issue.

SAMPLE ISSUE

Back to Contents

SPECIFICATIONS Publication is 4-Color. All black-and-white images must be set to “grayscale” and all color images should be “RGB.”

PLACEMENT TYPES 2-PAGE SPREAD

POSTCARD INSERT

ARTWORK SPECIFICATIONS

A loose postcard inserted into the pages of a print magazine, designed to grab attention and encourage quick action from readers.

Size in inches: 16.75" W x 10.875" H Size in pixels: 5026px W x 3263px H Artwork must be submitted as single page format (two page files each sized at 2513px W x 3263px H).

2-PAGE ADVERTORIAL Advertorials are featured articles, created by an advertiser, providing information about a product or service in the style of a traditional news article. ARTWORK & CONTENT SPECIFICATIONS Size in inches: 8.375" W x 10.875" H Size in pixels: 2513px W x 3263px H Artwork must be submitted as single page format (two page files each sized at 2513px W x 3263px H). Refer to the Advertorial Writing Tips & Guidelines for complete details.

1-PAGE ADVERTORIAL ARTWORK & CONTENT SPECIFICATIONS Size in inches: 8.375" W x 10.875" H Size in pixels: 2513px W x 3263px H

BELLY BAND A printed band wrapped around the outside of a magazine, used to deliver a bold, eye-catching message or promotion before readers even open the cover. ARTWORK SPECIFICATIONS Size in inches: 18" W x 5" H

ARTWORK SPECIFICATIONS

Bleeds: Keep essential matter within 75px ( 1/4") of trim size. Trim Size: 8.375" W x 10.875" H (2513px W x 3263px H) Image Resolution: Images should be at least 300 dpi. File Format: PDF, JPG or EPS

Size in inches: 4" W x 6" H

SPACE RESERVATIONS

FULL PAGE AD ARTWORK SPECIFICATIONS Size in inches: 8.375" W x 10.875" H Size in pixels: 2513px W x 3263px H Dimensions are the same for all Full Page Premium Placements.

HALF PAGE AD ARTWORK SPECIFICATIONS Horizontal

Winter 2027: October 23, 2026

ARTWORK DEADLINES Winter 2027: November 6, 2026

AD SUBMISSIONS All camera-ready artwork must be submitted to advertising@shapeamerica.org. View complete Specifications & Deadlines. View Advertorial Writing Tips & Guidelines.

Size in inches: 7.375" W x 4.5" H Size in pixels: 2213px W x 1350px H

Vertical Size in inches: 3.5" W x 9.5" H Size in pixels: 1050px W x 2850px H Advertiser may submit artwork using either the Horizontal or Vertical size dimensions.

QUARTER PAGE AD

CREATIVE SERVICES

ARTWORK SPECIFICATIONS Square

Need help designing advertising assets? SHAPE America can help!

Size in inches: 3.5" W x 4.625" H Size in pixels: 1050px W x 1388px H

LEARN MORE

Horizontal Strip Size in inches: 7.375" W x 2.375" H Size in pixels: 2213px W x 713px H Advertiser may submit artwork using either the Square or Horizontal Strip size dimensions.

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

SPECIFICATIONS Calendar Sponsor Ad: 240px W x 720px H; JPG or PNG format; at least 300 DPI resolution

ACTIVITY CALENDARS

Calendar Activities:

Put Your Brand in Motion — All Year Long! Each month, thousands of health and physical educators turn to SHAPE America’s monthly Activity Calendars for fresh ideas, daily inspiration, and quick-hit activities that get students moving and learning — both in school and at home.

Momentum Ads: Review ad specifications and deadlines.

Activity Name: up to 3 words Activity Description: up to 108 characters (with spaces)

Social Media Ads: Review ad specifications and deadlines. SHAPE America Website Ads: Review ad specifications and deadlines.

Created by SHAPE America’s Program Councils, these downloadable calendars feature daily activities aligned with national standards and tailored for both elementary and secondary levels. They’re classroom-ready, student-approved, and available in English and Spanish. Best of all? They’re completely free for teachers to access via the SHAPE America Catalog.

FULFILLMENT DEADLINES Please refer to the individual deadlines for included advertising in Momentum, social media feeds, and www.shapeamerica.org.

This beloved resource doesn’t just live in the classroom — it often makes its way home in school newsletters, expanding your reach to families and communities across the county. It’s a year-round opportunity to align your brand with health, movement, and student success. Whether you’re looking to make a splash in spring, inspire in the fall, or be part of a full-year movement moment, this is your chance to show up where it counts — every day of the month.

FULFILLMENT SUBMISSIONS All content should be submitted to sponsors@shapeamerica.org, unless otherwise noted.

STATS SEPTEMBER 1, 2024 - AUGUST 31, 2025

Need help designing advertising assets? Learn about SHAPE America’s Creative Services.

10,000 annual downloads 1,700 average monthly downloads

RATES & SAVINGS 5% SAVINGS Monthly Sponsor

Activity Calendar-related content is due 3 months in advance of sponsored month (e.g., February 2025 Calendar content due by November 1, 2024).

10% SAVINGS

15% SAVINGS

20% SAVINGS

1 MONTH

3 MONTHS

6 MONTHS

9 MONTHS

FULL YEAR

$1,000

$2,850

$5,400

$7,650

$8,800

SAMPLE CALENDARS

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SPONSOR PACKAGES FULL-YEAR

MONTHLY

1 AVAILABLE Stay top of mind all year long by sponsoring all 11 months of the calendars, placing your brand and activities directly in the hands of health and physical educators, as well as parents and students.

11 AVAILABLE | LIMIT 1 PER MONTH Leverage the popularity of this in-demand resource by sponsoring one or more months of the HPE Calendars, positioning your brand and activities at the forefront of continuing education for health and physical educators.

Sponsor ad included on all versions of the calendar throughout the sponsored 11-month period. Provide up to four (4) physical or mental health activities to be included on each version of the calendar during each month; limit one (1) activity per week. Activity will be labeled with “Activity provided by [name of sponsor].” Sponsor acknowledgement included in all promotions of the sponsored calendars. One (1) Medium Rectangle ad featured Activity Calendars page of www.shapeamerica.org for a period of 12-months.

Sponsor ad included on all versions of the calendar during your selected month(s). Provide up to two (2) physical or mental health activities to be included on each version of the calendar during your selected month(s). Activity will be labeled with “Activity provided by [name of sponsor.]” Sponsor acknowledgement included in all promotions of the sponsored calendars. One (1) Medium Rectangle ad featured on the Activity Calendars page of www.shapeamerica.org during your selected month(s).

IMPORTANT DEADLINES NOTE: NO CALENDAR PRODUCED FOR JULY CALENDAR

RESERVE BY

CONTENT DUE

January 2026

September 1, 2025

October 1, 2025

February 2026

October 1, 2025

November 1, 2025

March 2026

November 1, 2025

December 1, 2025

April 2026

December 1, 2025

January 1, 2026

May 2026

January 1, 2026

February 1, 2026

June 2026

February 1, 2026

March 1, 2026

August 2026

April 1, 2026

May 1, 2026

September 2026

May 1, 2026

June 1, 2026

October 2026

June 1, 2026

July 1, 2026

November 2026

July 1, 2026

August 1, 2026

December 2026

August 1, 2026

September 1, 2026

Single Image Ad posted on SHAPE America’s X, Facebook, Instagram and LinkedIn feeds. Back to Contents

SHAPE AMERICA MEDIA KIT

revised December 11, 2025

2026 LEADERSHIP SUMMIT FEBRUARY 9-10, 2026 | CROWNE PLAZA CRYSTAL CITY SHAPE America is proud to host our 5th annual Leadership Summit of health and physical education leaders from across the country. This annual gathering brings together the current executive director and an additional executive committee member from SHAPE America’s state affiliate organizations, as well as national volunteer leaders from SHAPE America’s districts, program councils and committees. Each year, the Leadership Summit covers topics to support leadership development and assist state and district leaders in understanding best practices to support a robust organization. Small group discussion opportunities are also provided on a variety of topics such as social media; technology; funding; programming; advancing equity, diversity and inclusion; project management; stakeholder engagement; and more. In addition, the Summit provides opportunities for HPE leaders to hear program and partnership updates from SHAPE America and the SHAPE America State Affiliate Advisory Council.

RATES RATE

# AVAILABLE

Monday Sponsor

$2,500

Tuesday Sponsor

$2,500

SPONSOR BENEFITS ALL SPONSORS RECEIVE: Text acknowledgement of sponsorship in at least one (1) email communication sent to participants about the Leadership Summit; includes one hyperlink to a URL of sponsor’s choosing and the option to provide one (1) PDF resource to be attached to the email. Logo recognition on signage displayed in the registration area and outside of the meeting room during the Leadership Summit. Invitation for up to two (2) sponsor representatives to observe the Leadership Summit. Opportunity for a sponsor representative to make a brief 10-minute presentation or set of remarks during the Leadership Summit on the selected day of sponsorship. Opportunity to provide one (1) promotional flyer to be distributed as a seat drop or on the tables within the meeting room during the Leadership Summit; recommended quantity of 75 flyers per sponsor).

SAMPLE AGENDA

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SPECIFICATIONS Momentum Ads: See page 10 for details.

2026 SPEAK OUT! DAY FEBURARY 10-11, 2026 | CROWNE PLAZA CRYSTAL CITY Each year, approximately 200 SHAPE America members descend on the nation's capital to represent their state, meet with members of Congress and network with fellow members in order to "speak out" in support of school health and physical education. Highlights include:

Social Media Ads: See page 22 for details. Advocacy Pages Ads: Above Footer Banner Ad: 1000px W x 100px H Top Banner Ad: 1000px W x 100px H Medium Rectangle Ad: 380px W x 320px H All graphics should be submitted in JPG or PNG format; 300 DPI. Provide one (1) URL Link to be associated with the provided graphics.

A SPEAK Out! Day (SOD) Prep Session to brief attendees on current issues related to the Every Student Succeeds Act (ESSA), provide training on meeting talking points and responses to potential pushback, and engage in meeting role play with others from your state.

Dedicated e-Blasts (Ambassador Package only): Sponsor to provide (in a Word document) a subject line, message copy of 500 words or less, with a maximum of six (6) hyperlinks. May also include up to two (2) images (eg., logo and product image).

Scheduled visits with congressional representatives and their staff on Capitol Hill.

SPEAK Out! Day Attendee Packet Inserts: Flyers should not exceed 8.5" x 11" in size; postcards should not exceed 6" x 9" in size. Sponsor to ship 200 copies.

Making the case for more funding to support school health and physical education programs.

Help us advocate to increase funding for HPE while boosting your brand reputation and building loyalty! This important advocacy event provides the platform to support your objectives.

FULFILLMENT DEADLINES Please refer to the individual deadlines for included advertising in Momentum, social media feeds, and www.shapeamerica.org. SPEAK Out! Day-related content is due by January 12, 2026.

FULFILLMENT SUBMISSIONS All content should be submitted to sponsors@shapeamerica.org, unless otherwise noted.

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

PACKAGES & RATES RATE

# AVAILABLE

Ambassador

$11,000

Advocate

$5,500

Lobbyist

$2,750

Attendee Travel Grants

$250

unlimited

N EW O PTION S

PACKAGES & BENEFITS AMBASSADOR MUST BE RESERVED BY DECEMBER 15, 2025 Hyperlinked logo (large) included in the “Special Thanks to Our Sponsors” section of the SOD microsite and in at least two (2) SOD promotional e-Blasts (target send dates: early to mid-Dec. 2025 and early Jan. 2026) Hyperlinked logo (large) in a “Special Thanks to Our Sponsors” acknowledgement included in the Winter 2026 issue of Momentum magazine Four (4) Attendee Travel Grants, including “Attendee Travel Grant Funders” recognition as outlined; SHAPE America will administer a travel grant application process to determine travel grant recipients and distribute the funds One (1) dedicated e-Blast sent to SHAPE America’s audience; labeled at the top as “Advertisement”. Sponsor will provide copy, links, embedded video (if desired) and images to be included in the e-Blast (target send date: mid-Feb. 2026 or early Mar. 2026) Your choice of one (1) of the following exclusive opportunities:

ATTENDEE TRAVEL GRANTS MUST BE RESERVED BY JANUARY 9, 2026

Host of the SPEAK Out! Day Social on Tuesday evening, including logo on signage during the event and the opportunity to deliver 3-5 minutes of remarks Host of the SPEAK Out! Day Boxed Lunch on Wednesday, including logo on signage during the lunch and the opportunity to deliver 3-5 minutes of remarks

Help us ensure a strong voice on Capitol Hill now and in the future! Consider funding grants to bring educators to meet with Congress face-to-face so that federal education funding is retained in 2026 and beyond! All travel grant funders will receive the following recognition:

Logo (large) included on SOD registration area signage, on a slide during the “Prep Day” presentation, and on in-window shuttle bus signage

Text ID in an “Attendee Travel Grant Funders” acknowledgement included in the Winter 2025 issue of Momentum digital magazine

Opportunity to attend congressional meetings with SHAPE America members from your state

Text ID in an “Attendee Travel Grant Funders” acknowledgement flyer included in the SPEAK Out! Day attendee packet SHAPE America is a 501c3 non-profit organization (Federal EIN 52-0886491) and as such gifts to SHAPE America do qualify as charitable contributions and are deductible for federal income tax purposes to the maximum extent provided by federal law.

Up to two (2) promotional flyers or postcards and one (1) branded giveaway item included in the SOD attendee packet

Full-page Ad in the Winter 2026 issue of Momentum magazine One (1) Video Ad posted on SHAPE America’s X feed (post will be scheduled for a specific date between early Dec. 2025 and late Feb. 2026) Medium Rectangle Ad (380px x 320px) on the SOD microsite and Top Banner Ad (1000px x 100px and 380px x 320px) on a group of Advocacy pages on www.shapeamerica.org (target run dates: Dec. 1, 2025 - Feb. 28, 2026) Sponsor acknowledgement and tag on SHAPE America’s social media feeds (post will be scheduled for a specific date between early Dec. 2025 and late Feb. 2026)

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ADVOCATE

LOBBYIST

MUST BE RESERVED BY JANUARY 9, 2026

Hyperlinked logo (medium) included in the “Special Thanks to Our Sponsors” section of the SOD microsite and in at least one (1) SOD promotional e-Blast (target send date: early to mid-December 2025 or early January 2026)

Hyperlinked logo (small) included in a “Special Thanks to Our Sponsors” section of the SOD microsite and in one (1) SOD promotional e-Blast (target send date: early to mid-December 2025 or early January 2026)

Hyperlinked logo (medium) in a “Special Thanks to Our Sponsors” acknowledgement included in the Winter 2026 issue of Momentum magazine

Hyperlinked logo (small) in a “Special Thanks to Our Sponsors” acknowledgement included in the Winter 2026 issue of Momentum magazine

Two (2) Attendee Travel Grants, including “Attendee Travel Grant Funders” recognition as outlined; SHAPE America shall administer a travel grant application process to determine travel grant recipients and distribute the funds

One (1) Attendee Travel Grant, including “Attendee Travel Grant Funders” recognition as outlined; SHAPE America shall administer a travel grant application process to determine travel grant recipients and distribute the funds

Your choice of one (1) of the following exclusive opportunities:

Opportunity to lead an activity break during the "Prep Day" session (max. 5 minutes).

Co-branded bag to help attendees carry their materials during congressional visits on Capitol Hill OR

Logo (small) included on SOD registration area signage and on a slide during the “Prep Day” presentation

Beverage Host for the SOD Social on Tuesday evening, including logo on signage during the event and one (1) complimentary drink ticket provided to each attendee

One (1) promotional postcard to be included in the SOD attendee packet

Logo (medium) included on SOD registration area signage and on a slide during the “Prep Day” presentation One (1) promotional flyer included in the SOD attendee packet Opportunity to attend congressional meetings with SHAPE America members from your state

Opportunity to attend congressional meetings with SHAPE America members from your state Quarter Page Ad in the Winter 2026 issue of Momentum magazine One (1) Static Image Ad posted on SHAPE America’s Instagram feed (post will be scheduled for a specific date between early December 2025 to late February 2026) Above Footer Banner Ad (1000px x 100px) on a group of Advocacy content pages on www.shapeamerica.org (target run dates: December 1, 2025 - February 28, 2026)

Half-page Ad in the Winter 2026 issue of Momentum magazine One (1) Static Image Ad posted on SHAPE America’s Facebook feed (post will be scheduled for a specific date between early December 2025 and late February 2026)

Sponsor acknowledgement and tag on SHAPE America's social media feeds (post will be scheduled for a specific date between early December 2025 to late February 2026)

Above Footer Banner Ad (1000px x 100px)on the SOD microsite and Middle Banner Ad (1000px x 100px) on a group of Advocacy pages on www.shapeamerica.org (target run dates: December 1, 2025 - February 28, 2026) Sponsor acknowledgement and tag on SHAPE America’s social media feeds (post will be scheduled for a specific date between early December 2025 late February 2026

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

2026 NATIONAL CONVENTION & EXPO JOIN US IN THE CITY OF FOUNTAINS! MARCH 17-21, 2026 | KANSAS CITY CONVENTION CENTER (KANSAS CITY, MO) Get ready for an unforgettable experience at the 2026 SHAPE America National Convention & Expo! Held at the vibrant Kansas City Convention Center in Kansas City, Missouri, from March 17-21, this event promises to be a highlight of the year for health and physical education professionals. Join over 2,500 passionate attendees from across the nation, all eager to connect, learn, and grow. Attendees will dive into hundreds of educational sessions led by industry-leading experts, tackling the most pressing issues in the field. Whether they’re looking to enhance their skills, discover innovative solutions, or simply network with peers, this convention is full of energy. But that’s not all! The National Convention & Expo is the attendee’s chance to meet top suppliers, explore cutting-edge exhibits, and engage in dynamic networking events. Share best practices, solve problems collaboratively, and provide fresh ideas and valuable knowledge. So don’t miss out on this incredible opportunity to be part of #SHAPEKC. Learn more about what’s in store and get ready to be inspired, empowered, and connected. We can’t wait to see you there!

EXHIBIT

SPONSOR

ADVERTISE

Immerse yourself where innovation thrives in the exhibit hall, and spotlight your offerings to an enthusiastic audience of HPE educators. Exhibitors showcase advancements crafted to empower students, elevate standards-based physical education and deliver first-rate skillsbased health education instruction.

Elevate customer awareness to new heights with a SHAPE America convention sponsorship! This is your chance to boost your brand, engage target audiences, and expand your market share. From educational sessions to exclusive events, and branding opportunities, #SHAPEKC offers the perfect stage to achieve your goals.

Amplify your presence before and during #SHAPEKC with a wide selection of exciting convention advertising opportunities. From engaging pre-show digital campaigns to impactful onsite branding and messaging, SHAPE America offers a variety of solutions tailored to fit your budget and goals.

LEARN MORE!

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

PACKAGES & BENEFITS GOLD MEDAL

NATIONAL PE & SPORT WEEK

Hyperlinked logo (large) included in the “Special Thanks to Our Sponsors” section of the National Physical Education & Sport Week landing page

MAY 1 - 7, 2026 A Celebration That Moves the Nation! Each May, SHAPE America’s National PE & Sport Week kicks off National Physical Fitness and Sports Month with energy, enthusiasm, and a whole lot of movement. It’s a weeklong spotlight on the power of physical and health education — where students strengthen not just their bodies, but also their confidence, character, and connection with others. This nationwide celebration rallies thousands of passionate educators who use the week to advocate, educate, and elevate the importance of their programs — both in their schools and in their communities. Think school-wide events, social media takeovers, pep rallies for PE, and creative classroom activities that get everyone moving and thinking about lifelong health. For sponsors, it’s a golden opportunity to champion physical activity, support hardworking educators, and amplify your brand in front of a dynamic, nationwide audience. Make a splash, make a statement, and make a difference — by helping us celebrate the educators shaping strong, active, and resilient futures. Let’s advocate. Let’s celebrate. Let’s get moving — together! VIEW LANDING PAGE

WEB STATS PAST YEAR

7,798 page views 4,754 unique visitors

E-BLAST STATS APRIL 10, 2025

46,092 delivered 33.1% open rate 6.7% click thru rate

PACKAGES & RATES RATE

# AVAILABLE

Gold Medal

$10,000

Silver Medal

$5,000

Bronze Medal

$2,500

Hyperlinked logo (large) in the “Special Thanks to Our Sponsors” section of two (2) National Physical Education & Sport Week promotional e-Blasts (target send dates: week of late March 2026 and mid- to late April 2026) One (1) dedicated e-Blast sent to SHAPE America’s audience; labeled at the top as “Advertisement”. Sponsor will provide copy, links, embedded video (if desired) and images to be included in the e-Blast (target send date: late April 2026) Up to three (3) PDF or video resources and one (1) Promoted Content Post featured in a “Resources from Our Sponsors” section of the National Physical Education & Sport Week landing page Primary Leaderboard Ad in two (2) issues of the Et Cetera bi-weekly e-newsletter (dates to be mutually determined based on availability at time of sponsorship reservation) One (1) Video Ad posted on SHAPE America’s X and Facebook feeds (posts will be scheduled for a specific date between mid-April to mid-May 2026) Banner Ad (1000px W x 100px H) on the National Physical Education & Sport Week landing page, below the “Celebration National Physical Education & Sport Week at Your School” section Advertisement featured on a group of Physical Education content pages on www.shapeamerica.org (target run dates: May 1-31, 2026) Sponsor ID and tag on SHAPE America’s social media feeds (post will be scheduled for a date between mid-April to mid-May 2026)

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SILVER MEDAL

BRONZE MEDAL

Hyperlinked logo (medium) included in the “Special Thanks to Our Sponsors” section of the National Physical Education & Sport Week landing page

Hyperlinked logo (small) included in the “Special Thanks to Our Sponsors” section of the National Physical Education & Sport Week landing page

Hyperlinked logo (medium) in the “Special Thanks to Our Sponsors” section of two (2) National Physical Education & Sport Week promotional e-Blasts (target send dates: week of late March 2026 and mid- to late April 2026)

Hyperlinked logo (small) in the “Special Thanks to Our Sponsors” section of two (2) National Physical Education & Sport Week promotional e-Blasts (target send dates: week of late March 2026 and mid- to late April 2026)

Up to two (2) PDF or video resources featured in a “Resources from Our Sponsors” section of the National Physical Education & Sport Week landing page

One (1) PDF or video resource featured in a “Resources from Our Sponsors” section of the National Physical Education & Sport Week landing page

Promoted Content or Product Showcase Ad in two (2) issues of the Et Cetera biweekly e-newsletter (dates to be mutually determined based on availability at time of sponsorship reservation)

Banner Ad in one (1) issue of the Et Cetera bi-weekly e-newsletter (date to be mutually determined based on availability at time of sponsorship reservation)

One (1) Static Image Ad posted on SHAPE America’s Facebook feed (post will be scheduled for a specific date between mid-April to mid-May 2026) Banner Ad (1000px W x 100px H) on the National Physical Education & Sport Week landing page, below the “Resources from Our Sponsors” section Advertisement featured on a group of Physical Activity content pages on the SHAPE America website (target run dates: May 1-31, 2026) Sponsor ID and tag on SHAPE America’s social media feeds (post will be scheduled for a date between mid-April to mid-May 2026)

One (1) Static Image Ad posted on SHAPE America’s Instagram feed (post will be scheduled for a specific date between mid-April to mid-May 2026) Banner Ad (1000px W x 100px H) on the National Physical Education & Sport Week landing page, above the footer section Sponsor ID and tag on SHAPE America’s social media feeds (post will be scheduled for a date between mid-April to mid-May 2026)

BENEFITS SPECIFICATIONS Dedicated e-Blasts (Gold Medal Package only): Sponsor to provide (in a Word document) a subject line, message copy of 500 words or less, with a maximum of six (6) hyperlinks. May also include up to two (2) images (eg., logo and product image). All graphics should be submitted in JPG or PNG format; 300 DPI. Provide one (1) URL Link to be associated with the provided graphics. Downloadable activities or resources to be provided in PDF format. Embedded video resources must be on YouTube or Vimeo. Sponsor to provide both the URL link and embed code.

BENEFIT FULFILLMENT DEADLINES Please refer to the individual deadlines for included advertising in Momentum, social media feeds, and www.shapeamerica.org. National Physical Education & Sport Week-related content is due by March 13, 2026.

BENEFIT FULFILLMENT SUBMISSIONS All content should be submitted to sponsors@shapeamerica.org, unless otherwise noted.

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

PACKAGES & BENEFITS HONOR ROLL

BACK TO SCHOOL SEASON

Hyperlinked logo (large) included in the “Special Thanks to Our Sponsors” section of the Back to School landing page

ACTIVE KIDS, BRIGHTER FUTURES — LET’S TEAM UP! AUGUST 1-31, 2026

Hyperlinked logo (large) in the “Special Thanks to Our Sponsors” section of one (1) Back to School promotional e-Blast (target send date: early- to mid-August 2025)

We all know it — active kids do better. They focus more, behave better, and even score higher on tests. Health and PE isn’t just about getting the wiggles out — it’s where kids build skills for life: moving with confidence, managing challenges, and showing up with character, resilience, and respect.

One (1) dedicated e-Blast sent to SHAPE America’s audience; labeled at the top as “Advertisement.” Sponsor will provide copy, links, embedded video (if desired) and images to be included in the e-Blast (target send date: week of mid- to late-August 2025)

This Back to School season, make sure your brand is part of the action. Through sponsorship, you’ll help bring powerful programs, essential resources, and life-shaping experiences to students nationwide.

Inclusion in a special “back to school” offers e-Blast, including headline, 2-4 sentence description, promotion code (if applicable), and link (target send date: mid-to late August 2025)

Let’s team up to champion health and PE — and change lives, one active child at a time.

Up to three (3) PDF or video resources; one (1) Promoted Content Post; and one (1) Special Offer featured in a “Resources from Our Sponsors” section of the Back to School landing page

VIEW LANDING PAGE

Full-page Ad in the Fall 2025 issue of Momentum digital magazine

E-BLAST STATS

One (1) Video Ad posted on SHAPE America’s X and Facebook feeds (posts will be scheduled for a specific date between early August - mid-September 2025)

AUGUST 11,2025

70,209 delivered 37.5% open rate 5.6% click thru rate

WEB STATS

PACKAGES & RATES RATE

# AVAILABLE

Honor Roll

$10,000

Brighter Future

$5,000

Dream Builder

$2,500

PAST YEAR

10,585 page views 5,317 unique visitors

Banner Ad (1000px W x 100px H) on the Back to School landing page, below the “Back to School Resources” section Influencer Package Retargeting Campaign providing an opportunity to reach SHAPE America’s audience as they browse the internet (includes up to 90,000 impressions between Aug. 1 - Nov. 30, 2025) Sponsor ID and tag on SHAPE America’s social media feeds (post will be scheduled for a date between early August - mid-September 2025)

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BRIGHTER FUTURE

DREAM BUILDER

Hyperlinked logo (medium) included in the “Special Thanks to Our Sponsors” section of the Back to School landing page

Hyperlinked logo (small) included in the “Special Thanks to Our Sponsors” section of the Back to School landing page

Hyperlinked logo (medium) in the “Special Thanks to Our Sponsors” section of one (1) Back to School promotional e-Blast (target send date: early- to mid-August 2025)

Hyperlinked logo (small) in the “Special Thanks to Our Sponsors” section of one (1) Back to School promotional e-Blast (target send date: early- to mid-August 2025)

Inclusion in a special “back to school” offers e-Blast, including headline, 2-4 sentence description, promotion code (if applicable), and link (target send date: mid- to late August 2025)

Up to two (2) PDF or video resources and one (1) Special Offer featured in a “Resources from Our Sponsors” section of the Back to School landing page

One (1) PDF or video resource and one (1) Special Offer featured in a “Resources from Our Sponsors” section of the Back to School landing page

Half-page Ad in the Fall 2025 issue of Momentum digital magazine

Horizontal Strip Ad in the Fall 2025 issue of Momentum digital magazine

One (1) Static Image Ad posted on SHAPE America’s Facebook feed (post will be scheduled for a specific date between early August - mid-September 2025)

One (1) Static Image Ad posted on SHAPE America’s Instagram feed (post will be scheduled for a specific date between early August - mid-September 2025)

Banner Ad (1000px W x 100px H) on the Back to School landing page, below the “Resources from Our Sponsors” section

Banner Ad (1000px W x 100px H) on the Back to School landing page, above the “What’s Your Role?” section

Kickstarter Package Retargeting Campaign providing an opportunity to reach SHAPE America’s audience as they browse the internet (includes up to 45,000 impressions between August 1-31, 2025) Sponsor ID and tag on SHAPE America’s social media feeds (post will be scheduled for a date between early August - mid-September 2025)

Sponsor ID and tag on SHAPE America’s social media feeds (post will be scheduled for a date between early August - mid-September 2025)

BENEFITS SPECIFICATIONS Dedicated e-Blasts (Honor Roll Package only): Sponsor to provide (in a Word document) a subject line, message copy of 500 words or less, with a maximum of six (6) hyperlinks. May also include up to two (2) images (e.g., logo and product image). All graphics should be submitted in JPG or PNG format; 300 DPI. Provide one (1) URL Link to be associated with the provided graphics. Downloadable activities or resources to be provided in PDF format. Embedded video resources must be on YouTube or Vimeo. Sponsor to provide both the URL link and embed code.

BENEFIT FULFILLMENT DEADLINES Please refer to the individual deadlines for included advertising in Momentum and social media feeds. Back to School-related content is due by June 6, 2025.

BENEFIT FULFILLMENT SUBMISSIONS All content should be submitted to sponsors@shapeamerica.org, unless otherwise noted.

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

PACKAGES & BENEFITS AMBASSADOR

HEALTH LITERACY MONTH

Hyperlinked logo (large) included in the “Special Thanks to Our Sponsors” section of the Health Literacy Month landing page

EMPOWERING STUDENTS. CELEBRATING EDUCATORS. SHOWCASING SOLUTIONS.

Hyperlinked logo (large) in the “Special Thanks to Our Sponsors” section of one (1) Health Literacy Month promotional e-Blast (target send date: mid-September 2026)

OCTOBER 1-31, 2026 Each October, SHAPE America celebrates Health Literacy Month — a national spotlight on the power of skills-based health education to help students lead healthier, more informed lives.

Throughout the month, we honor the educators teaching essential, real-life skills — from mental health and emotional well-being to nutrition, disease prevention, and healthy relationships. As a sponsor, your organization can highlight its commitment to student wellness and align with a movement that promotes lifelong health. Whether your work supports decision-making, goal-setting, analyzing influences, accessing valid health information, or strengthening communication skills, Health Literacy Month is your opportunity to amplify your impact and connect with educators nationwide.

Up to three (3) PDF or video resources and one (1) Promoted Content Post featured in a “Resources from Our Sponsors” section of the Health Literacy Month microsite page Full-page Ad in the Winter 2027 issue of Momentum magazine (print/digital) One (1) Video Ad posted on SHAPE America’s X and Facebook feeds (posts will be scheduled for a specific date between mid-September to late October 2026)

VIEW MICROSITE

Shine a light on your brand — and support the educators shaping healthier futures.

E-BLAST STATS

PACKAGES & RATES

SEPTEMBER 15, 2025

WEB STATS PAST YEAR

16,519 10,314

page views unique visitors

70,544 delivered 32.9% open rate 4.1% click thru rate

Banner Ad (1000px W x 100px H) on the Health Literacy Month microsite, below the “Celebrate Health Literacy Month in October” section

RATE

# AVAILABLE

Ambassador

$10,000

Advocate

$5,000

Supporter

$2,500

Advertisement featured on the Home Page and grouping of Health Education content pages on www.shapeamerica.org (target run dates: Oct. 1-31, 2026) Sponsor ID and tag on SHAPE America’s social media feeds (post will be scheduled for a specific date between mid-September to late October 2026)

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ADVOCATE SPONSOR

SUPPORTER SPONSOR

Hyperlinked logo (medium) included in the “Special Thanks to Our Sponsors” section of the Health Literacy Month landing page

Hyperlinked logo (small) included in the “Special Thanks to Our Sponsors” section of the Health Literacy Month landing page

Hyperlinked logo (medium) in the “Special Thanks to Our Sponsors” section of one (1) Health Literacy Month promotional e-Blast (target send date: mid-September 2026)

Hyperlinked logo (small) in the “Special Thanks to Our Sponsors” section of one (1) Health Literacy Month promotional e-Blast (target send date: mid-September 2026)

Up to two (2) PDF or video resources and featured in a “Resources from Our Sponsors” section of the Health Literacy Month microsite

One (1) PDF or video resource featured in a “Resources from Our Sponsors” section of the Health Literacy Month microsite

Half-page Ad in the Winter 2027 issue of Momentum magazine (print/digital

Horizontal Strip Ad in the Winter 2027 issue of Momentum magazine (print/digital)

One (1) Static Image Ad posted on SHAPE America’s Facebook feed (post will be scheduled for a specific date between mid-September to late October 2026)

One (1) Static Image Ad posted on SHAPE America’s Instagram feed (post will be scheduled for a specific date between mid-September to late October 2026)

Banner Ad (1000px W x 100px H) on the Health Literacy Month microsite, below the “Resources from Our Sponsors” section

Banner Ad (1000px W x 100px H) on the Health Literacy Month microsite, above the footer section

Advertisement featured on the Home Page of www.shapeamerica.org (target run dates: October 1-31, 2026)

Sponsor ID and tag on SHAPE America’s social media feeds (post will be scheduled for a specific date between mid-September to late October 2026)

BENEFITS SPECIFICATIONS Dedicated e-Blasts (Ambassador Package only): Sponsor to provide (in a Word document) a subject line, message copy of 500 words or less, with a maximum of six (6) hyperlinks. May also include up to two (2) images (eg., logo and product image). All graphics should be submitted in JPG or PNG format; 300 DPI. Provide one (1) URL Link to be associated with the provided graphics. Downloadable activities or resources to be provided in PDF format. Embedded video resources must be on YouTube or Vimeo. Sponsor to provide both the URL link and embed code.

BENEFIT FULFILLMENT DEADLINES Please refer to the individual deadlines for included advertising in Momentum and social media feeds. Health Literacy Monthrelated content is due by August 1, 2026.

BENEFIT FULFILLMENT SUBMISSIONS All content should be submitted to sponsors@shapeamerica.org, unless otherwise noted.

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

YOUR ORGANIZATION

CUSTOMIZED COLLABORATIONS NO TWO ORGANIZATIONS ARE THE SAME. NEITHER SHOULD YOUR COLLABORATION OPTIONS. SHAPE America's mission-driven programs, products and services are possible in part thanks to the generosity of corporate and non-profit partners. We seek to be a supportive ally, working alongside you to achieve your business objectives. Our Strategic Partnerships team will identify SHAPE America programs, initiatives and services that match your interests and budget to create a tailored collaboration package that will be mutually beneficial — to your organization, SHAPE America and health and physical education professionals across the country. Package pricing shall be based on mutually agreed upon inclusions and opportunities.

Sharing Expertise Increasing Awareness Generating New Business

SHAPE AMERICA Serving Our Mission & Members Safeguarding Financial Stability Advocating for Health & PE

COLLABORATION

HPE PROFESSIONALS Accessing Professional Development Expanding Their Professional Network Sharing Resources & Expertise

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THOUGHT LEADERSHIP

BRAND AWARENESS

LEAD GENERATION

Strengthen your thought leadership business strategy to shape, promote, and own a topic of relevance within the health and physical education profession with SHAPE America. Gain new interested customers and create an active community of inspired brand fans.

Heighten your brand's familiarity among HPE professionals — from your logo and products to your reputation and history. Set yourself apart by leveraging a partnership with SHAPE America to build on brand recognition, customer loyalty, brand credibility and awareness.

Attract prospects to your business, nurture their interest and convert them into new customers. Leverage SHAPE America’s reach in the HPE community to generate leads.

SAMPLE PACKAGE

Promoted Content Post on the SHAPE America blog Co-creation of a new member resource aligned with the SHAPE America National Physical Education Standards or the National Health Education Standards In collaboration with SHAPE America, co-develop a curriculum for a sport or topic of relevance to your organization that is age-appropriate and aligned to the SHAPE America National Physical Education Standards or the National Health Education Standards Full Year or Monthly sponsorship of the Activity Calendars National Physical Education & Sport Week Gold Medal Sponsor Power in Play Showcase or Learning Leader Spotlight session scheduled during the SHAPE America National Convention & Expo Video Ad posted on SHAPE America's social media feeds

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Advertising placements in Momentum Digital Magazine, the SHAPE America blog, the Exchange Online Community, Et Cetera bi-weekly e-Newsletter, SHAPE America social media feeds and the SHAPE America website Reach every www.shapeamerica.org visitor with a Retargeting Campaign Exhibit booth space during the SHAPE America National Convention & Expo Branding sponsorships aligned with the SHAPE America National Convention & Expo such as: Attendee Welcome Bag Attendee Wi-Fi Inspiration Wall Hydration Stations Luggage Tag Mobile App Name Badge Lanyards Public Activation Space Stress Reliever Volunteer T-shirts

SAMPLE PACKAGE Sponsored enter-to-win contest promoted through SHAPE America; contact information for entry submissions shared with sponsor Multi-channel advertising placements designed to capture leads, such as: Offer a free download resource (e.g., e-book, lesson plan, activity sheets, etc.) Share special offers on sponsor products, services or resources with a QR code or promotion code Offers for a free trial or freemium to attract qualified, interested prospects who aren't yet ready to purchase Reach every www.shapeamerica.org visitor with a Retargeting Campaign Exhibit booth space during the SHAPE America National Convention & Expo Lead capture options aligned with the SHAPE America National Convention & Expo, such as:

Back to School Season Honor Roll Sponsor

Exhibit Hall Door Prizes Concessions Vouchers Ride Share Vouchers

SHAPE AMERICA MEDIA KIT

revised December 11, 2025

TERMS AND CONDITIONS JURISDICTION

FINANCIAL TERMS

INDEMNITY

SHAPE America is a 501(c)(3) non-profit corporation incorporated in the District of Columbia. SHAPE America requires contracts to be governed by the laws of the Commonwealth of Virginia. Any proceedings brought pursuant to an agreement must be brought in the Commonwealth of Virginia, in the state or federal court with jurisdiction over SHAPE America, and in no other place. This agreement shall be construed and enforced in accord with Virginia laws.

The fees associated with an agreement shall be due within thirty (30) days of execution of the agreement or upon receipt of invoice from SHAPE America.

The Agreement shall commence on the Effective Date and shall remain in effect until the Termination Date unless earlier terminated in accordance with the Agreement.

While executing the agreement each party hereby agrees to defend, indemnify and save harmless the other party from and against any and all actions, claims, and demands whatsoever, including costs, expenses and reasonable attorney’s fees, related to resulting from or claimed to have resulted from any acts or omissions of the indemnifying party, its employees or agents while executing the Agreement.

TERMINATION

INDEPENDENT CONTRACTOR

INTELLECTUAL PROPERTY Advertiser/Sponsor has the right to use SHAPE America’s name and logo on ads or other materials related to the sponsored event(s)/activity(ies), and can showcase this relationship in all its consumer efforts, provided the use of such logos does not state or imply an endorsement of any product or service. Use of name and logo in all such materials are subject to SHAPE America’s prior written approval. SHAPE America will provide official logos with color breaks. SHAPE America has the right to use the Advertiser/Sponsor's name and logo on ads or other materials related to the associated event(s)/activity(ies), and can showcase this relationship in all its consumer efforts, provided the use of such logos does not state or imply an endorsement of any product or service. Use of name and logo in all such materials are subject to the Advertiser/Sponsor’s prior written approval. Sponsor will provide official logos with color breaks.

TERM AND DURATION

The agreement shall be subject to termination upon the occurrence of the following events: If either party hereto defaults on any of its material obligations, representations or warranties under this agreement, the nondefaulting party shall notify the other party in writing, specifying in sufficient details the nature and extent of such breach and, unless within thirty (30) calendar days after written notice of such default the defaulting party remedies the default, the Agreement will terminate. If (a) either party files a petition for bankruptcy or is adjudicated as bankrupt; (b) a petition in bankruptcy is filed against either party; (c) either party becomes insolvent or makes an assignment for the benefit of its creditors or an arrangement for its creditors pursuant to any bankruptcy law; (d) either party discontinues its business, then the other party shall have the right to terminate the Agreement immediately upon written notice.

None of the provisions of the Agreement are intended to create, nor shall any provision in the Agreement be deemed or construed to create, any relationship between the said entities other than that of independent entities contracting with each other under the Agreement solely for the purpose of effecting the provisions of the Agreement. Neither of the parties, nor any of their employees, shall be construed to be the agent, the employer or the representative of the other.

WAIVER The failure of either party to enforce at any time any provisions hereof shall not be construed to be a waiver of such provisions or of the right of such party thereafter to enforce any such provisions.

ASSIGNMENT Neither party shall assign, or transfer any rights or obligations, under the Agreement either in whole or in part, without the prior written consent of the other party

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FORCE MAJEURE Neither party shall be liable for any failure to perform its obligations under this Agreement if such failure is caused by circumstances beyond the reasonable control of the affected party, including, but not limited to, acts of God, war, terrorism, governmental actions, natural disasters, pandemics, strikes, lockouts, labor disputes, telecommunication breakdowns, or any other events that are unforeseeable and unavoidable ("Force Majeure Event"). In the event of a Force Majeure Event, the affected party shall promptly notify the other party providing details of the nature and extent of the event. Both parties will use commercially reasonable efforts to mitigate the effects of the Force Majeure Event. If the Force Majeure Event continues for a period of more than 30 days, either party may terminate this Agreement upon 14 days written notice without further liability, except for obligations accrued prior to the Force Majeure Event.

CONFIDENTIALITY OF TERMS Each party will maintain in strict confidence, and shall not disclose, divulge or otherwise communicate any confidential information of either entity, including the terms of the Agreement, and specially to its compensatory pricing and financial terms. The parties hereby agree to exercise reasonable precautions to prevent and restrain the unauthorized disclosure of such confidential information by any of its directors, officers, employees, consultants, advisors or agents.

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SHAPE AMERICA MEDIA KIT

revised December 11, 2025

ADVERTISING POLICIES ACCEPTANCE OF ADVERTISING Acceptance of all advertising is subject to review and approval by SHAPE America. No advertising shall be permitted that may injure the good name or reputation of SHAPE America. SHAPE America prohibits discrimination on the basis of race, religion, creed, sex, age, marital status, sexual orientation, national origin, disability, or veteran status in the treatment of participants in, access to, or content of its programs and activities. Advertising will not be accepted if it promotes any of the following: alcohol, firearms, ammunition, fireworks, gambling, pornography, tobacco, vaping products, marijuana, opioids, partisan causes or the simulation of news or is directed at children. Promotion of products, meetings, and services that compete directly with those offered by SHAPE America is generally prohibited. Membership solicitation by organizations other than SHAPE America is prohibited. Fundraising by organizations or individuals other than SHAPE America is strictly prohibited. The following online advertising formats are prohibited: Pop-ups and floating advertisements. Advertisements that collect personally identifiable information from visitors without their knowledge or permission. Advertisements that extend across or down the page without the visitor having clicked or rolled over the ad. Advertisements that send visitors to another site without the visitor having clicked the ad. The use of the SHAPE America and health. moves. minds.® names, seals and/or logos are prohibited without SHAPE America’s prior written approval. Advertisements may not imply endorsement by SHAPE America, its publications or websites except as may be provided for under a separate agreement, in which advertising must be pre-approved to ensure adherence to the letter and spirit of that separate agreement. All materials provided by Advertiser will be original to Advertiser or derived from materials to which Advertiser has obtained any required permissions, releases, rights or licenses, and that the use thereof by SHAPE America will not violate or infringe any patent, copyright, trademark, trade secret or other personal or proprietary rights of any party.

SHAPE America strictly prohibits false, deceptive, misleading and unfair methods of competitive advertising. Any advertising that casts a negative light on its competitors is not acceptable; therefore, SHAPE America has the right to reject any advertising copy that does so. SHAPE America reserves the right, at its absolute discretion and at any time before publication, to reject any advertising copy, whether or not the same has already been acknowledged and/or previously published. The rejection of copy by SHAPE America, for any reason whatsoever, shall not be considered a breach of contract, but shall require Advertiser and/or Agency to supply new copy acceptable to SHAPE America. Advertisements that simulate editorial content must be clearly labeled “ADVERTISEMENT” and SHAPE America may, in its sole discretion, so label such copy. Such advertisements must appear in a different typeface than that used for SHAPE America’s editorial material. SHAPE America does not vouch for or assume any responsibility for any material contained on web sites to which it links. The following statement will appear on each SHAPE America website --- “The appearance of an advertisement on a SHAPE America site is neither a SHAPE America guarantee nor endorsement of the product or service or the claims for the product or service made by the advertiser.” SHAPE America will not link to web sites that frame SHAPE America sites content without express permission of SHAPE America; prevent the viewer from returning to the SHAPE America website or other previously viewed screens, such as by disabling the viewer’s “back” button; redirect the viewer to a website the viewer did not intend to visit; or that do not otherwise follow SHAPE America policies with respect to the use of SHAPE America logos and trademarks. SHAPE America reserves the right to not link to or to remove links to other websites. Advertising rates are subject to change without notice.

GENERAL GUIDELINES Advertiser and/or Agency agree that all material necessary for the placement must arrive at SHAPE America no later than the published closing dates. Advertiser and/or Agency agrees that in the event that such materials are not sent in time, that SHAPE America will not have any responsibility to Advertiser and/or Agency for failure to publish the proposed ad and hereby agrees that SHAPE America is authorized to publish the last prepared ad of the Advertiser, if any and that Advertiser will pay the contracted amount for the ad.

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In the event that the Advertiser and/or Agency pulls an ad after the space reservation deadline, therefore breaching the Advertising Contract, SHAPE America will not refund monies to the Advertiser or Agency. In the event a volume of advertising less than that agreed is used and paid for or the Advertiser or Agency otherwise breaches the terms of the Advertising Contract, or if at any time, SHAPE America in its reasonable judgment determines that Advertiser is not likely to have utilized the amount of space specified in the Advertising Contract, any rate discount will be nullified and Advertiser and Agency will be charged the difference between the rates charged and the rates applicable for the volume of space actually used, in accordance with the applicable rates schedules (“short-rate”). In such event, Advertiser and Agency must reimburse SHAPE America for the short-rate within ten (10) days of SHAPE America’s invoice therefore and Advertiser will thereafter pay for advertising at the open rate (defined as the base rate for a single placement) or at the newlydetermined rate(s) (as applicable). The Advertiser or Agency may not use any space for the advertisement either directly or indirectly of any business organization, enterprise, product, or service other than that for which the advertising space is provided by SHAPE America, nor may Advertiser or Agency authorize any others to use any advertising space. Orders containing restrictions, or specifying position, facing, editorial adjacency, or other requirements may be accepted and inserted but such restrictions or specifications are at SHAPE America’s sole discretion. It is the responsibility of the advertiser to comply with all applicable domestic and foreign laws and regulations. If SHAPE America becomes aware of any breach or potential breach of any applicable law or regulation, or of this Advertising Policy, SHAPE America may remove the advertising. SHAPE America prefers to work with advertisers who share our mission of helping students, schools, and families achieve their physical and health educational goals and who provide education-seeking members a broad array of choices for the future. SHAPE America’s published Advertising Policy is not exhaustive and is subject to change at any time without notice.

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LIMITATIONS OF LIABILITY Advertiser and Agency represent and warrant that they are authorized to publish the entire contents and subject matter of the advertisements, and that publication by SHAPE America will not violate the personal or proprietary rights of any third party or any law or regulation. Advertiser and Agency will indemnify and hold SHAPE America harmless from and against any loss, expense, or liability (including attorney’s fees) resulting from claims or suits based upon such advertising, without limitation. As a not-for-profit, tax-exempt organization that publishes various publications, some of which contain advertising, SHAPE America does not verify or substantiate the claims of Advertisers. As a matter of law, it is the responsibility of an Advertiser and/or Agency, not SHAPE America, to substantiate its claims. Advertisers agree to indemnify and defend SHAPE America from any and all liability for all advertising content. Advertiser and Agency shall be jointly and severally liable for the payment of all bills and charges made. Advertiser authorizes SHAPE America, at its election, to tender any bill to Agency, and such tender shall constitute due notice to Advertiser of the bill and such manner of billing shall in no way impair or limit the joint and several liability of Advertiser and Agency. Payment by Advertiser to Agency shall not discharge Advertiser’s liability to SHAPE America. The rights of SHAPE America shall in no way be affected by any dispute or claims as between Advertiser and Agency. SHAPE America’s liability for failure to publish an advertisement shall not exceed a refund of or credit for SHAPE America’s charge for such advertisement.

SHAPE AMERICA MEDIA KIT

revised December 11, 2025

PARTNER WITH US

www.shapeamerica.org

CONTACT US EXHIBIT SALES, ADVERTISING & SPONSORSHIP Jeff Warren Sales Manager (800) 213-7193 x119 jwarren@shapeamerica.org STRATEGIC PARTNERSHIPS & FUNDRAISING Beth Bennett Vice President (800) 213-7193 x118 bbennett@shapeamerica.org

LEARN ABOUT CREATIVE SERVICES

SHAPE America Media Kit 2025-2026