ED U C AT I O N By Sarah Suydam
Attracting and Building Itineraries for Millennial and Gen Z Travelers
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A s m isconcept ions of cost s a nd out d at e d s t ere ot y p e s f a l l to t he wayside, more and more travelers— speci f ica l ly i n t he M i l len n ia l a nd Gen Z demographic—are recognizing t he benef it s of work i ng w it h tou r operator s a nd t ravel adv i sor s for planning their adventures. But how do you capture the attention of these travelers? Part of the solution is bu i ld ing it inera r ies t hat sat isf y their travel goals, offer opportunities for aut hent ic ex per iences, prov ide i m mer s i v e ac t i v it ie s —w h i le s t i l l
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allow ing time for rest, rejuvenation and self-exploration. Come a long as we ex plore some ways to attract and build itineraries for Millennials and Gen Z travelers. SOCIAL MEDIA STILL MAT TERS According to resea rch f rom TravelPerk, 88% of Gen Z consumers a re fol low i ng at lea st one t r avel i n f luencer on Ti k Tok, w it h 45% of t hem sharing t hat t hey t r ust t ravel rec om mendat ion s made by t hese inf luencers. This means it’s w ise to
put you rsel f out t here socia l ly on popu la r plat for m s! W het her t h at me a n s c re at i ng c ont ent you r s el f or pa r t ner i ng w it h releva nt t ravel i n f luenc er s t o help s pr e ad y ou r praises, t his avenue is an easy way to get you r na me i n f ront of t he audiences you seek. INCORPORATE WELLNESS W h i le a “go, go, go!” it i nera r y m ig ht be just t he t hing for some fol k s, it m ig ht not be Mi l len n ia l and Gen Z’s cup of tea. TravelPerk