THE LIFE
Empowering Brands Jennifer Whetzel of Ladyjane shines a light on cannabis messaging and branding. TEXT DAWN GARCIA
26
SOUTHERN CALIFORNIA
SUMMER 2020
In a sea of cannabis brand launches, understanding the importance of branding and strategic messaging can be the difference between success and burnout. Ladyjane Branding is the brainchild of founder Jennifer Whetzel, who launched the
company to help brands build a solid emotional connection with consumers with a suite of easy-to-use, data-driven proprietary tools. “We have developed a multiple-choice branding system,” Whetzel says. “We give companies a clear path to building
COURTESY OF LADYJANE BRANDING
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