Search Scope

Dorian Menard is an SEO consultant based in Perth, Western Australia, and the founder of Search Scope. He has worked in SEO since 2013 and specialises in local SEO, multi-location SEO, national SEO, AI SEO and Google Business Profile reinstatement for Australian brands. For B2B organisations the search problem is rarely volume. It is that the handful of queries with genuine buying intent are dominated by competitors with older domains and stronger citation profiles, while the business ranks well for terms nobody with a budget ever types. Search Scope maps the queries that appear in the last hour before an enquiry, builds the pages that answer them, and strengthens the entity signals that decide who gets recommended when a buyer asks an AI assistant instead of running a search.