Cover Story
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We regrow more trees than we harvest in both Finland and Sweden and have set a target for 2050 to be completely regenerative in everything we do
university building, future students will experience the proven benefits of studying in a biophilic environment. The organic eyeline provided by the wooden walls and beams naturally lowers your heart rate, which is conducive to boosting your concentration, learning and overall performance.” Lars concludes: “We regrow more trees than we harvest in both Finland and Sweden and have set a target for 2050 to be completely regenerative in everything we do. Any company that no longer cares about sustainability or thinks it’s possible to continue by hiding behind empty promises, is wrong, in my opinion. Not just from a societal point-of-view or business model, but on a planetary stage. It’s no longer a question of if you want to be sustainable, but more so, how quickly can you be?” ■
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