The Link, September 2020

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LINK

IN OTHER NEWS

News from the SCC community Vattenfall appoints new CEO SCC patron and power company Vattenfall recently appointed Anna Borg as new President and CEO. Anna has many years of experience within the energy sector, and has previously served as Senior Vice President for Vattenfall’s Business Area Markets, led the Nordic Sales business, the Swedish Heat business as well as the European B2C business, among other things. Since 2017, she has held the position of CFO in Vattenfall. She succeeds current CEO Magnus Hall and will take on her new position on November 1.

IKEA team up with Spotify to create a dynamic playlist SCC Patrons Spotify and IKEA have collaborated to develop a new music service aiming to help its user to get in the right state of mind throughout the day. The collaboration is one of many projects by initiated by IKEA aiming to improve the well-being of their customers. Using the campaign site ‘Rhythm of life’, customers who hold a Spotify account may set their music preferences. By syncing the preferences with your listening history, Spotify then generates a list which will change throughout the day.

Wastefront signs deal to build the greenest waste tyre recycling plant in the UK Recycling company and SCC Member Wastefront has signed a deal with Sunderland City Council, with the ambition to build the UK’s greenest waste tyre recycling plant in Port of Sunderland. “Our ambition is to create a new circular economy for dealing with waste issues, and a crucial element of sustainable waste handling is to be able to do so locally,” says Christian A. Hvamstad, Wastefront’s Chief Strategy Officer (CSO), Director and CoFounder, in a recent press release.

Sweden added to UK’s ‘Safe’ list VOI enters the UK market

Photo: VOI

Swedish scooter company and SCC member VOI recently launched their first fleet of e-scooters on UK streets. The company has been selected to run 12-month e-scooter trials in several cities, including Northampton and Birmingham. The trials follow the UK government decision to accelerate trials of rented e-scooter schemes as part of a strategy to explore greener and more ‘socially distanced’ methods of urban transport due to the COVID-19 pandemic. The company has taken a number of safety precautions in order to ensure that the scooters will not become sources of infection, including adding copper tape to the scooter handlebars, which kill 99.98% of coronavirus on contact.

Starting 12 September, individuals arriving from Sweden no longer have to self-isolate for 14 days. The self-isolation policy was introduced on 8 June with the intention of limiting the spread of COVID-19 in the UK. Following a declining infection rate in the country, Sweden was added to the exempt list established by the Foreign, Commonwealth & Development Office (FCDO)

Readly goes public On 17 September, SCC member and European category leader for digital magazines Readly was listed on Nasdaq. Readly was among the companies who benefited from the pandemic, with downloads of the app increasing by 21 per cent from February to March. The company’s main shareholders and board of Directors believe the offering will support Readly to continue growing and provide the company with access to the capital markets as well as a diversified base of Swedish and international shareholders.

Adwaiz becomes Agency A SCC member Adwaiz has rebranded to Agency A - a creative agency making your physical, digital. Agency A works with ambitious brands, from start-ups to supersize, to connect and converse with their online audiences through content creation, social media management, ambassador marketing, paid social, branding and design.

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Photo: Klarna

Klarna now Europe’s most valuable fintech startup Swedish start-up and SCC member Klarna nearly doubled its valuation in a year and is now Europe’s most valuable VC-backed fintech business after raising $650 million.


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The Link, September 2020 by The LINK - Swedish Chamber of Commerce for the UK - Issuu