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SH ND I ED RLA lT a i W E ec S Sp G ND I B O E R W ID U O TER GU IN W e:

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Photo: Henrik Trygg

A winter wonderland of sports, culture and cosiness Go north or south, to a city or the wilderness. Sweden boasts cold, stunning winters and knows how to make the most of them. Here is our guide to the best things to do and most amazing places to see during your next winter trip to Sweden. Photos:

Sweden is exceptionally beautiful in winter. Woods appear to be covered in mini crystals as the sunshine breaks through the branches of snow-covered trees, and fields get a soft, thick, powdery white duvet. Add cosy cafés with candles aplenty and beautiful lighting in every window, and you will see why a visit to Sweden in the winter can be not just different but incredibly soothing for the soul. But the Swedish winter is about more than first meets the eye. The week-long mid-term school break in February is not called ‘sports break’ for nothing. Whether you are looking for a traditional skiing holiday or hoping for something a bit more unusual, you will find it in Sweden: 36  |  Issue 95  |  December 2016

think ice fishing, dog sledding and some of the most advanced and comfortable ski resorts around. Go north and add some fascinating history and culture to your winter adventure. Perhaps you have always been curious of the Sami lifestyle or want to learn more about reindeer husbandry? Did you know that Sweden also boasts an entire mining town that is in the process of being moved? From gorgeous culinary traditions to interesting stories, the people up north will show you a winter holiday with a difference. Whether you opt for traditional hotel accommodation, a self-catering cottage or

something as odd as an eco-certified tree house, one thing is certain: in Sweden you can expect the highest standard in every sense – from design and comfort to environmental consciousness. Add people who might seem reserved at first but will look after you as if you were family, and your next Swedish holiday may well be the most amazing winter wonderland experience you will ever have. Photo: Lola Akinmade Åkerström

For more information, please visit:

Scan Magazine, Issue 95, December 2016  

Promoting Brand Scandinavia. Featuring interview with Swedish skiing ace Charlotte Kalla.

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