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Scan Magazine  |  Experience of the Month  |  Denmark

Experience of the Month, Denmark

The world is your oyster Oysters from Limfjorden are of a high quality and among the finest in Denmark and beyond, so how about joining a guided tour, or a seal or amber safari? JyllandsAkvariet offers interactive and unforgettable aquarium outdoor experiences for adults and children of all ages. By Susan Hansen  |  Photos: JyllandsAkvariet

During autumn and winter, the oyster safari reaches peak season and an incredible number of food lovers join the oyster picking and enjoy them either raw or grilled afterwards. Michael Madsen, owner and managing director, talks about the unique experiences JyllandsAkvariet provides all year round. Giving joy to many is one thing; providing good value for money is another. “Many people are happy to travel far for our experiences. Different people come here and enjoy the oyster safari trips and acknowledge what a great experience it is – it is a better deal than buying them separately, with no experience,” says Madsen. It is authentic, he explains. “Picking oysters is special – to dip your fingers in the water and pick them up touches on something deep inside us, relating to our collector gene. It is similar to picking mushrooms, hunting or fishing.” 114  |  Issue 95  |  December 2016

Madsen knows how important it is to enjoy the oysters afterwards and has made it part of the experience. “Everything just tastes much better – there’s a thrill in knowing that you found and picked it,” he says. The trips attract national and international crowds with enthusiastic visitors coming from Britain, the Netherlands, Poland and Germany in great numbers. The trips can be reserved ad-hoc or purchased as part of a full package with accommodation and other popular sights. JyllandsAkvariet works in partnership with Hotel Nørre Vinkel and Lemvig Turistforening, and some competitive packages are on offer to those who want a fully tailored experience. There is a high level of genuine expertise in use here. Communication skills and the ability to share information are huge-

ly important to the success, and the staff members need to be excellent communicators, Madsen notes. “Being good at communicating the specific subject area on the trips and do it well means a lot here as the education adds to the experience,” he explains. “It gives visitors a feeling of getting close to what they are seeing and increases their knowledge in the process.”

JyllandsAkvariet www.jyllandsakvariet.dk Tour and travel arrangements Phone: 0045-97832808 Other contact details: Hotel Nørre Vinkel www.norrevinkel.dk Phone: 0045-97822211 info@norrevinkel.dk Tourist information and bookings: www.visitnordvestjylland.dk Phone: 0045-97820077

Scan Magazine, Issue 95, December 2016  

Promoting Brand Scandinavia. Featuring interview with Swedish skiing ace Charlotte Kalla.

Scan Magazine, Issue 95, December 2016  

Promoting Brand Scandinavia. Featuring interview with Swedish skiing ace Charlotte Kalla.