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Photo: Nancy Bundt
Photo: Nancy Bundt
From Norway with love, peace and a green ethos From traditional jewellery to pioneering health products, Norway’s creative scene is on the up. Scan Magazine spoke to some of the artists, entrepreneurs and designers behind the unmissable brands coming out of Norway right now. A country known for its stunning natural sceneries and the gifts nature brings, Norway is not just rich in outdoor adventure experiences and energy resources but also in nature-inspired arts, crafts and other products. The hugely popular ‘bunad’ – the traditional national costume owned by around half the Norwegian population – is intricately decorated, its colours and materials reflecting the county of origin. The homes, as part of a culture where entertaining does not take place in bars and restaurants, are decorated to express the heritage and identity of the families. From bunad manufacturers to silversmiths, weavers and wood carvers, Nor84 | Issue 94 | November 2016
As the mindfulness and wellbeing trend keeps on growing, perhaps the Norwegian way of life – and way of business – is on to something. Read on to find out more.
way boasts a wealth of craftsmen and women skilled at preserving the country’s cultural traditions and making the most of nature’s gifts. Those looking for a souvenir to take home will find everything from warming wool and fine metal designs to beautiful illustrations and ceramics. But the back-to-nature enthusiasm is not just alive and well in the most traditional circles; entrepreneurs and designers across the board are looking at ways to be more sustainable in their production, some even using nature alone as a source. Today, products including skincare ranges, jewellery and leather bags are benefitting from Norway’s natural riches.
Photo: Terje Rakke, Nordic life
Photo: CH - visitnorway.com