Scan Magazine | Special Theme | Our Top Swedish Christmas Gift Ideas
This year’s perfect Christmas gift is a Scent Kit including reed diffuser, a travel candle and a vintage poster.
Organic scents with wellbeing and nature at heart After ten years in the skincare industry, Jon Kårby went on an adventure to India studying Ayurvedic herbology and dreaming about a range of products of his own. A few years on, Kårby Organics is an established lifestyle brand with wellbeing and nature at its heart. By Linnea Dunne | Photos: Philipp Gallon
“In my line of work I’ve always worked with people and helped them feel good, but I wanted to bring that wellness into the home,” says Kårby. “I’m also into alternative medicine and really believe that we need to get closer to nature again. Studies have shown again and again how spending time in nature lowers our stress levels and prevents illness.” When Kårby realised that there were no fully organic scented candles on the market, he knew that he was onto something. However, finding a solution turned out to be anything but straightforward. “It was easier said than done,” he says. “See, many candles today contain soya, which is a natural ingredient but one that requires huge amounts of pesticides. Simply speaking, the process of making soya into wax is far from organic, so we want to distance ourselves from it. So we went on a search for more sustainable alternatives and started experimenting.” 34 | Issue 94 | November 2016
The result was a unique candle wax made of completely natural, plant-based ingredients free from petroleum-based products and certified organic by the Organic Soil Association. The palm oil comes from small certified organic farms in South America as opposed to deforested rainforests in Asia, and as Kårby wanted the candles to have a therapeutic effect, he has opted for essential oils instead of perfume. “We try to constantly keep reminding ourselves why this is important, why it really matters where the ingredients are from. That’s why we’ve incorporated a little drop in the letter å in the logo; we take responsibility for every drop,” Kårby says. With a love of people and a desire to help, Kårby decided to incorporate a consultation element into his brand. The recently launched website allows customers to answer questions to help them find the right scent for them, choosing from the
three categories: Relaxation, Energy and Harmony. “We want to help our customers choose a scent based on their current mood and needs, whether they need a daytime boost or something to help them relax in the evenings,” the founder explains. “I want to make products that not only have a nice scent but also help us be in the moment and break old habits that are affecting us in a bad way; products that inspire wellbeing and happiness.” Founder Jon Kårby.
For more information, please visit: www.karbyorganics.com