Scan Magazine | Special Theme | Made in Norway
Spicing up a white winter day with colourful hats Winter tends to be characterised by a lack of colours, and not least the cold. With this in mind, it is easy to see why Vera Bing is becoming a hit in Scandinavia. The brand specialises in colourful yet elegant hats that shield your ears even on the coldest days. By Helene Toftner | Photos: Frauke Böttcher
Vera Bing was founded by Frauke Böttcher, who after years of exploring her creative side through photography, design and sewing finally started her own brand in 2010. Initially specialising in colourful and stylish hats for women, she has now expanded into children’s wear, women’s wear and accessories. “I like to call the style relaxed elegance, where the wearer stands out without being over the top,” Böttcher says. Despite a variety of products on offer, there is no doubt that her claim to fame came thanks to the hats. In six years, she has built a customer base all over Norway 100 | Issue 94 | November 2016
and she is now taking on the rest of Scandinavia. “People appreciate that they are elegant but also very practical. Up here in Scandinavia we certainly need to cover our ears for most of the winter months, but we still like to look good,” she smiles. She adds that most of her customers are women who like to stand out by wearing something no one else has. “All the hats are different with various patterns and striking colours. They are perfect for spicing up an otherwise dull winter day,” Böttcher says. “I have had many ladies tell me that they can’t wear hats, but somehow these hats fit heads and faces of most sizes and varieties.”
All products are made by Böttcher herself, from initial design to sewing. While most of her products are ready made, she also takes custom orders on request. The products are currently only available online but can be shipped all over Europe.
For more information and to purchase, please visit: www.verabing.no and www.facebook.com/verabing.no