Scan Magazine | Design Profile | Arxus of Sweden
The wellingtons are made to last and are up for any challenge.
Handmade wellingtons for hunting and outdoor life Have you been looking for wellingtons to meet the challenge of hunting, especially in a harsh climate? Or are you an outdoor type or a forestry professional? Arxus of Sweden combines long experience and an eye for detail with constant innovation to provide just the wellington you need. By Ellinor Thunberg | Photos: Arxus of Sweden
Did you think all wellingtons are the same? Think again. Arxus of Sweden took its starting point in Nordic nature and the anatomy of the foot to make high-quality boots fit for a full day in the forest. The boots are especially suited to hunters or professionals in the forest industry, with several different models to choose from. Magnus Apler is the CEO, owner and product developer. He has worked in the industry since 1985 and in 2007, after many years working with a major French brand, he decided to launch Arxus of Sweden. “We wanted designs better 18 | Issue 92 | September 2016
adapted to Nordic nature – stable and sturdy wellingtons that you could walk in for a whole day without being tired in your feet, legs and back,” says Apler, owner and CEO at Arxus of Sweden. The design process takes place at the head office in Brämhult, a small village one hour east of Gothenburg on the Swedish west coast.
Details make all the difference The wellingtons stand out in many aspects: they are handmade from 100 per cent natural rubber and every little detail
is fitted on the boot by hand. The layers of the boot are thicker than usual, at least two millimetres in the outer layer. It covers the entire foot and leg of the boot, in one piece of rubber. Another plus is the starting point in anatomy, perfect for slightly wider feet with a higher instep, or comfortable walking in general. “The basic Primo is our bestseller in Sweden and has the same technical details as our other boots, but with only a thin polyester and cotton lining. Many professionals work in them on a daily basis. The feedback from people working long hours in the forest is that they feel less tired in the back and body generally when dawn comes,” Apler says. Compared to a low-cost brand, where wellingtons are produced in high volumes, the number of steps in the