Scan Magazine | Special Theme | Made in Sweden
Freedom and uncompromised safety KORI is a family-owned business with a genuine passion for freedom and adventure. Its products ultimately aim to enhance the experience for the user, be it a motorcyclist, skier or other extreme sports enthusiast. By Malin Norman | Photos: KORI
Industrial designer Sophie Dessalles is a keen motorcyclist herself and often felt frustrated with the limitations of the equipment available on the market. Could there be a way of making the gear smarter, safer and suitable for different climates? She founded KORI in 2010, starting with a new innovative concept of back protectors that can be transformed into a backpack. The KORI Coyote back protector and backpack won the international Red Dot Design Award in 2014, praised in particular for its neat and elegant design. The bestseller is the standard back protector, which is available in nine different sizes, and the line-up also includes other equipment such as socks and hats. The idea is to provide adaptable solutions; for example, a tall and thin person might need one size for
the back protector and another for the belt. With KORI’s range they can have gear that fits their body type. Today, KORI’s products are used by plenty of motorcyclists but also in alpine skiing, snowboarding, mountain biking and horse riding. “We talk to a lot of different types of users,” says Dessalles. “For us, it’s not about making products for a specific sport. It’s about providing meaningful, safe and flexible equipment, regardless of the context.” KORI is based on Swedish quality and handicraft, with its heart and soul at the very core of the family business. “Everything we do is done with a great sense of commitment and enthusiasm. We base our decisions on what feels right and works in reality.”
For more information, please visit: www.kori.se
