Scan Magazine | Special Theme | Top Swedish Design Brands of 2016
Fashion with plenty of attitude Olars Ulla offers a cool mix of romantic and rock chic, stylish and rustic, feminine and comfortable. The clothing line is made from natural materials, to last over the years and to be loved even more as time goes by.
ing together towards a common goal still remains, with clothes instead of crops as the end result.
By Malin Norman | Photos: Olars Ulla
Before her entrance into the fashion world, Simonsson worked as a silversmith with her own design studio for almost 15 years. “This is when I started to play around with different shapes and styles, and to express my creativity,” she says. She travelled extensively to visit different craft fairs and meet retailers, and eventually started designing her own
The company’s founder, Ulla Simonsson, was born at Olarsgården in southern Dalarna, a family estate dating back to the 17th century. She was raised in a farming culture with strong work ethics and a loyal community. Simonsson still lives at the peaceful farm and the company is 28 | Issue 89 | June 2016
very much run as a family business. “My husband and my sons are all involved in the company,” she explains. “For example, my husband is building our new shops and one of my sons is taking photographs of the collections.” The spirit of the traditional farming culture and work-