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Relaxed luxury Danish designer and entrepreneur Ilse Jacobsen, the woman behind the brand ILSE JACOBSEN HORNBÆK, is mainly known for her iconic rain boots. An entrepreneur in all aspects of her work, she has grown her business to encompass a wide variety of lifestyle brands, including a spa, flower shops, clothes, shoes and her own range of spa and beauty products.
2013 her lifelong dream of opening a spa came true under the banner of KURBADET by ILSE JACOBSEN. Jacobsen launched her own line of spa and beauty products at the same time, with the philosophy of bringing the spa experience home.
By Louise Older Steffensen | Photos: ILSE JACOBSEN HORNBÆK
Although the company has gained global success, it remains firmly rooted in the idyllic beachside town of Hornbæk where it all began and from where Jacobsen gets her inspiration. Jacobsen’s regular walks on Hornbæk beach were also the inspiration behind her newly launched sun care range, ILSE SUN, the newest range in her spa and beauty line. The spirited entrepreneur, businesswoman and designer has the fundamental standpoint that nothing is impossible. Jacobsen’s approach to challenges, an inherent drive to identify new opportunities and the bearing of a new idea every day, have resulted in her lifestyle compa54 | Issue 87 | April 2016
ny, ILSE JACOBSEN HORNBÆK, growing steadily in both size and popularity throughout the past 23 years – and it continues to do so today. Jacobsen started her career in shoe design in 1993. In 2000 she launched her famous handmade rain boots with the lace-up front, which remain one of the cornerstones of the company today. Throughout the years, ILSE JACOBSEN HORNBÆK has expanded its collections to include rainwear, a clothing range and a variety of shoes and accessories. As if that was not enough, Jacobsen also owns four flower shops under the BLOMSTEN by ILSE JACOBSEN brand, and in August
“The ILSE JACOBSEN HORNBAEK lifestyle universe incorporates rainwear, sophisticated womenswear as well as refined footwear and accessories. Together with the flower shops, the luxurious spa and the award-winning line of spa and beauty products – and now my new sun care range – my different brands complement each other and form a beautiful lifestyle universe, capturing the essence of Hornbæk that I love,” she says.
Fun in the ILSE SUN Jacobsen still loves to take long walks on Hornbæk’s beaches with her four-legged companion, Konrad; it is her way to relax, reboot and be inspired. She often absentmindedly searches for pieces of amber