Scan Magazine | Big Nordic Design Special | Swedish Design
Passion for prints and colours Gyllstad’s printed organic textiles for the home come in a flurry of nature-inspired patterns and exciting colour combinations for easy mixing and matching. The only tricky part is which ones to choose. By Malin Norman | Photo: Karin Björkquist
“It all started with my passion for patterns,” says fashion and textile designer Ulrika Gyllstad. Having studied fashion design at Beckmans College of Design and later working for brands such as H&M and Gant, she has a robust background in the field. “But I became quite tired of the fast changes in the trendy fashion world and wanted to create something more long lasting, something that wouldn’t go out of fashion so quickly.” Moving into interior design in 2006, Gyllstad wanted to pursue her love for designing and producing sustainable products. First up, she started the fabric label Bantie with a colleague, and in 22 | Issue 87 | April 2016
2014 she set up her own company. With such a genuine background in fashion and interior design, some might already recognise Gyllstad’s characteristic prints and vibrant colours, and the stylish collection has received plenty of attention in Scandinavian interior magazines ELLE Decoration, Plaza Interiör, Residence and RUM Design among others.
Below the surface Gyllstad’s colourful prints now appear on tablecloths, cushion covers, bags with bamboo handles, make-up and wash bags in different sizes, and sketchbooks as well as fabrics sold by the metre for customers who want to create their own beautiful designs. The prints come in shades of green and blue, pink and red, sunny yellow and the more neutral, but chic, black and white. “Having patterns and colours around makes you happy!” says the designer.