Julian Reed – re-defining the modern man Inspired by their newborn son Julian, Hugo and Nicole Reed founded the fashion brand Julian Reed in Oslo in 2013. With the addition of fashion mogul Ola Mæle in 2015, the design house is now all set to conquer the world. By Andrea Bærland | Photos: Julian Reed
With the goal of creating a new and modern global fashion brand, the ambitious couple has targeted only the finest, highly selective retailers and special event pop-up stores to launch the brand Julian Reed to the world. One of the founders and an esteemed Norwegian designer, Hugo Reed is determined to turn Julian Reed into a force to be reckoned with on the global fashion scene, and every modern man’s first choice. Julian Reed is a brand that re-defines the global premium segment in the menswear market. By combining Norwegian design with the renowned and highly respected tra30 | Issue 86 | March 2016
ditions of Italian craftsmanship, Julian Reed will find its place on the shelves and racks of the finest menswear stores around the world.
A dream come true After spending several years designing for others, the skilled designer is now ready to launch his own dream: a Norwegian design house with international impact. And Reed is not the only one who believes he will succeed. Ola Mæle, one of Norway’s most successful and sought after investors, with a wealth of experience in fashion, believes in him too.
Mæle describes Julian Reed as the fashion brand he has been looking to invest in for the past three decades. A better compliment is hard to find, insist the founders. Together, the Julian Reed team has introduced the autumn/winter 2016 collection to buyers in Norway, their home market, and the response has been phenomenal. When the leaves begin to turn orange and the air becomes just that little bit sharper, stylish men will get the chance to wrap themselves in warming clothing from Julian Reed, found at Høyer, Follestad and Steen & Strøm in Norway, to name a few. “While all parts of the ready-to-wear collection have sold well, outerwear, jeans and knitwear have proved to be extra popular so far,” Reed says on the presentation of the brand and its premiere collection, held at The Thief, Norway’s edgiest hotel.