Scan Magazine | Design Feature | B GREEN
Elegant and ethical When Erik Pedersen and Karsten Hansen founded B GREEN in 1989, little did they suspect that their humble flower business would flourish into Scandinavia’s largest flower pot wholesaler. Today, B GREEN are selling their wares at design fairs across northern Europe, and their customers cannot get enough of their natural and rustic style. By Louise Older Steffensen | Photos: B GREEN
When you set off for the garden centre, chances are your mind is full of the beautiful flora you are about to adorn your garden with. The pot often becomes an afterthought, carelessly chosen for the simple fact that it will fit your shrub. The pot, however, will be just as visible as the plant, and an ugly pot can end up being the focal point for all the wrong reasons. “Over the past decades, we’ve really seen people’s interest in the overall look of their outside spaces spike,” says sales manager Birgitte Hougaard. “They’re realising that plant boxes are an essential part of a garden’s overall aesthetic and atmosphere.” Though they vary in style, the pots that B GREEN distribute have in common a rus18 | Issue 86 | March 2016
tic and calm minimalist exterior which ties in perfectly with the Nordic design tradition. The pots are exquisitely made and complement the space around them, adding something to the plants that they support. B GREEN specialises in pots that are good for the environment – both aesthetically and in terms of benefit for the planet. An innovative company with a green outlook, it carefully monitors its suppliers’ production methods to ensure that strict safe working criteria are adhered to, ensuring a high-quality, reasonably priced product without any bad aftertaste. A keen believer in corporate social responsibility, B GREEN supports a Vietnamese orphanage and strives to buy from small, family-run producers.
The pots are made from safe and natural materials such as clay, zinc and cement. One of the most popular ranges is B GREEN’s huge selection of real patina pots. Patina pots are covered by a layer of green, white or brown organic material, which slowly and naturally grows on the surface as the pot ages, giving each pot an individual character that playfully ties in the materialistic with its surrounding nature. “We’re currently really excited about our new Vintage series,” says Hougaard, “where cool old objects like archiving boxes and doors are given a new life outside.” Through doing what they love and sharing their expertise, the people behind B GREEN are helping provide a better environment for all – aesthetically as well as ethically.
For more information and to locate your nearest dealership, please visit: www.bgreen.dk