Scan Magazine, Issue 84, January 2016

Page 26

Scan Magazine | Design Profile | Garment Project

The Scandinavian look

By Sara Asoka Paulsen | Photos: Garment Project

With a pair of shoes from Danish brand Garment Project, you can easily obtain the chic yet relaxed look that is so distinctly Scandinavian. The brand mostly designs sneakers but, with time, both classic shoes such as the Chelsea boot and accessories will acquire more space. Moreover, a whole new line of bags will be presented in 2016.

Take for instance the Off Court sneaker in off-white suede, the marble-coloured sole of 2015, or the Wmns Classic Lace in baby blue with patent toe caps. “We mix different materials to obtain a livelier expression in the shoe, but generally we go for the clean look to make shoe designs that last,” says founder Kent Rau Madsen. At the Garment Project the focus is on providing a pallet of both suede sneakers with rubber soles and leather shoes for leisure as well as business use. The colourways in white, black, grey and blue

nuances, with silver and burgundy also represented, are very much inspired by Scandinavian nature. The materials are carefully chosen to secure both comfort and style. “We aim to make a great-quality product and sell it for a reasonable price. It is important for us that people get value for their money,” Madsen says. “The Garment Project is a brand for both the young and hip and adults with a classic taste, as the design is truly Scandinavian.” The Garment Project is in a rapid international development phase and has

already achieved successful collaborations with brands such as the British sneaker boutique, Offspring. The shoes are designed in Denmark and produced using the finest materials in Portugal. They can be bought in shops from Norway to Japan and online. Next month a Danish flagship store will open on Gl. Kongevej 147 in Copenhagen. For more information, please visit:

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