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2_1_ScanMag_79_August_2015_Text.qxp_Scan Magazine 1 06/08/2015 16:01 Page 48

Scan Magazine | Special Theme | Made in Finland

There are so many beautiful reasons to be happy… When Pauliina Lindgren saw the beautiful lampshades her friend Jenni Vesanen made for her new dream home, she thought everyone should have the opportunity to buy them. And so, the two mothers of three joined forces to create Designverstas Omana and inject a little happiness and luxury into your everyday lives. By Stephanie Lovell | Photos: Johanna Pohjavirta

“Jenni and I both live in Pispala, which is a stunning area surrounded by nature close to Tampere city centre,” says Lindgren. “We’ll often go on business walks or jogs through the forest to discuss our next product. We take a lot of inspiration from nature, which in Finland is very clean and pure, but kind of wild at the same time.” Their first product, Little Diamond, is a brass-tube lampshade that fits perfectly in any space – hanging above the dining table or welcoming you in the hallway. More products were soon introduced to the diamond series, made entirely by hand using the traditional 'himmeli' technique. The lampshades are very easy to install and the cable comes in a variety of different colours. “Scandinavian design can of-

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ten be very grey and white, very pure, but we wanted to put some happy colours in our products,” smiles Lindgren. “We value Finnish craftsman traditions. When we were creating our himmeli products, we were inspired by the things we saw in our grandmothers’ homes.” Happiness is really what Designverstas Omana is all about, as demonstrated in their motivating slogans: “There are so many beautiful reasons to be happy…” and “Your wings already exist. All you have to do is fly.” “We both have three children and they give us so much happiness and love to share,” says Lindgren. “We want to give our children and everyone else the courage to fly and the courage to be yourself.”

In this spirit, the duo has high hopes for the company’s future. “We’re looking to employ more people and we have tons of ideas for new products. For us, designing products is a journey that involves chasing down just the right materials and components to make the product perfect,” says Lindgren. “We want to stand alongside the major Finnish design companies and hope that our modern, happy design brand will one day be known all over the world.”

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Scan Magazine, Issue 79, August 2015  

Promoting Brand Scandinavia. Featuring interview with danish actress Sidse Babett Knudsen.

Scan Magazine, Issue 79, August 2015  

Promoting Brand Scandinavia. Featuring interview with danish actress Sidse Babett Knudsen.