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Business Profile of the Month |
International
Business Profile of The Month, International
London’s oldest whisky investment company brings new ideas to Scandinavia Award-winning Tomoka Fine & Rare sources premium craft spirits from around the globe for clients to collect and savour. This is also the only whisky investment company globally with a physical presence, with an exclusive store spanning three floors in London. By Malin Norman |
Photos: Tomoka Fine & Rare
Based in the Royal Exchange in the heart of London’s financial district, Tomoka Fine & Rare helps clients around the world invest in whisky casks and rare bottles. “The rare whisky market offers investors a chance to pursue their passion for whisky, whilst making a sound investment,” says Daniel Walker, managing director. The whisky merchant has been retailing high-end spirits for more than 12 years. Founded in 2012 by Jass Patel, it was originally intended as a retail store in St Albans. However, the business grew rap68 | Issue 169 |
August 2024
idly and nowadays specialises in trading and investment of rare whiskies from around the world, with over 1,000 clients worldwide and some 300 enquiries per week regarding investments. Continuing its global expansion, Tomoka is turning its eyes towards Scandinavia. Whisky as an investment As London’s oldest whisky investment company, Tomoka maintains valuable connections with distilleries around the world, ensuring great purchasing power. With services including buying, selling, and cask whisky investments, the team is praised for its personalised approach, expert knowledge, and successful track record. “Our goal is to make the whisky investment journey as easy and profitable as possible,” says Walker. “Our specialist advisors help understand clients’ investment goals and identify the perfect