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Sweden’s Top Fashion Brands
Modern luxury with an art deco feel Award-winning designer Susan Szatmáry creates high-end accessories combining function, simplicity and elegance. Having launched only five years ago, her leather bags are already a hit amongst royalties and fashionistas.
Emilia De Poret and Vouge Scandinavia’s editor-in-chief Martina Bonnier, are among those seen with her bags.
By Malin Norman
Next, team Susan Szatmáry are looking forward to a midsummer-themed pop-up store during Paris Fashion Week in June.
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Photos: Susan Szatmáry
Susan Szatmáry is an eponymous modern luxury brand founded in Sweden in 2018. Influenced by her diverse cultural backgrounds, Szatmáry creates highend accessories with a unique identity. The idea of pursuing a design career first arose in the ceramics studio of Szatmáry’s mother, where she spent her spare time creating bags from vintage leather jackets. A creative space where her trademark of combining personality with timeless design was born. At the age of 24, Szatmáry enrolled in a design school in Rome, and when graduating got the chance to work for Alexander McQueen in London. An opportunity that later led to her being scouted by Celine, Paco Rabanne, and Elie Saab in Paris. A few years later, she designed a collection for & Other Stories, and following this, the project to start her own brand was born. In 2018, the premium label Susan Szatmáry was launched. Its bags are handcrafted in Italy from naturally dyed calf leather, with gold-dipped and brushed
brass hardware. With a minimal logo and clean lines inspired by the Art Deco movement, the designs stand the test of time. “My vision is to create high-end accessories with a unique identity,” says the designer. “I wanted to offer a line of timeless accessories that is long-lasting, with a feminine touch and attention to detail.”
susanszatmary.com Instagram: @susan_szatmary
A strong start with a number of prestigious awards made it clear that the designer had made the right choice. In 2019, Szatmáry was elected “Future Talent” by Nordiska Kompaniet in Stockholm. The following year she was named “Accessories Designer of the Year” by ELLE Sweden and won “Guldknappen Accessoar” (Gold Button Accessory) with Damernas Värld. Combining a Scandinavian touch with Italian craftsmanship, Szatmáry’s designs look fabulous both day and night. With the vision of designing for a classic and chic woman, her designs have been worn by many prestigious names. The Swedish Crown Princess Victoria and Princess Sofia, as well as fashion expert
Susan Szatmáry. Photo: Elisabeth Toll
April 2024
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Issue 165
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51