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Scan Magazine, Issue 164, March 2024

Page 24

Pioneering dairy producer with ambitious long-term vision For 60 years, Skånemejerier has provided some of Sweden’s most loved products. With roots in a farmer cooperative and its heart in the agricultural landscape of Skåne, Skånemejerier continues its journey to offer locally produced dairy in the most sustainable way possible. By Malin Norman

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Photos: Skånemejerier

Founded as a farmer cooperative in 1964, Skånemejerier is southern Sweden’s leading dairy producer in milk, cheese, butter, yoghurt, skimmed milk, quark, juices and smoothies. Its goal is to provide healthy options for increasingly more conscious consumers and over the years, the company has introduced a range of innovative products without compromising on flavour. The company’s vision is to be the most sustainable dairy producer in Sweden. “We create value for our consumers by providing them with high qualitative, 24

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Issue 164

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March 2024

nutritious and innovative dairy products and juices, in a profitable and responsible way for our people, our company and our planet,” says Anette Gregow, director of communications and sustainability.

Innovative products with heaps of flavour Well-known pioneering products from Skånemejerier include Sweden’s first ready-to-drink juice in 1973 under the brand Bravo and Sweden’s first functional food with ProViva in 1994. In 2001, Skånemejerier launched the first locally produced lactose-free milk in Sweden, and 2017 saw the first-ever Bravo Smoothie, which is now market-leading. Amongst its broad range of popular brands, you might recognize Allerum, which is the market leader in aged cheeses with classics such as Präst®, Herrgård® and Grevé®. Making cheese is a craft, Gregow believes. “All Allerum cheeses are handcrafted in Kristianstad,” she says. “Our teams are highly experienced, they use only the best produce, and they let the cheeses take their


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