Scan Magazine
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Special Theme
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Ten Destinations to Visit in Sweden, 2024
A tasteful destination for the good life connoisseurs On the west coast of Sweden, you will find Båstad and the Bjäre peninsula where a lush landscape, local wineries and farm shops combine to create the perfect place for travellers in search of the good life. Filled with history and seaside ambience, this classic coastal destination offers something for everyone, from luxury dining and golf to lively events and cobblestone charm.
By Marie Westerman Roberts
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Photos: Louise Nordström Pettersson
In Båstad, travellers can enjoy an international atmosphere alongside a refreshing sea breeze, summer parties, and water sports. You will also find peace, quiet, and relaxation. On top of all, visitors are spoiled for choice when it comes to great quality food, served in fantastic settings. The soil and climate of the Bjäre peninsula are perfect for growing and producing food. “We are very proud of our local produce and farmers,” says Annika Borgelin, CEO of Båstad Tourism and Business. She continues: “It is a very 50
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Issue 162
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January 2024
fertile peninsula and the products we get here is just something else, so we want to welcome all the foodies and the connoisseurs out there to come and enjoy it,” she says and smiles. Head out on a farm shop safari With an array of cafes, farm shops, and producers in the area, a farm shop tour provides a fun way of visiting all of them while enjoying an active day out. “It’s a great way to explore, and you can cycle which is perfect to do here - we have a
really good set-up for cyclists,” Borgelin explains. But, of course, taking the car works just as fine and the views along the way are beautiful. On the safari, you will be able to buy food items such as eggs, fresh potatoes, raspberries, cheese, or organic meat, directly from the producers. In the lovely setting of Bjäre peninsula you will find everything from small roadside carts with freshly harvested produce to larger farm shops. Buying directly from