EY Doberman Technology, innovation, and creativity Based in the Swedish capital, EY Doberman is a design agency run by a team of passionate creatives, engineers, and strategists. From scaleups to major companies in all sectors, EY Doberman helps companies create exceptional digital experiences. By Celina Tran
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Photos: EY Doberman
Home to all kinds of beauty and creativity, Sweden holds a strong position in the global market for investments and business startups, perhaps unsurprising when considering that two of the things Scandinavia is known for are efficiency and innovation.
narrative for a health startup, and we’ve built a service and an app to help a global transportation company reinvent themselves.” Ankerblad prides herself in the company’s passion and ability to create meaningful impact through “rebellious creativity”.
Taking these elements to a whole new level is EY Doberman, a Swedish design agency working to create modern, innovative business solutions for companies both nationally and internationally. “We are creatives, engineers, and strategists and we are here to help different companies create exceptional digital experiences,” says Elin Ankerblad, CEO and co-founder of EY Doberman. “We’ve helped a major bank prototype and validate new value propositions, we’ve designed the brand and communication 70
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Issue 161
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December 2023
“Wowing people is serious business! That’s why I’ve been in the business of design for over 25 years, mostly within digital product and service innovation, and customer experience, both internationally and in Sweden,” she says. “I love to create completely new, ground-breaking, world-class customer experiences, that not only streamline and effectively leverage each touchpoint with users, but more importantly also connect users to meaningful brand experiences, which work as a key market differentiator.” The birth of a new era for businesses
“My mission is to create meaningful business impact through rebellious creativity,” says CEO and co-founder Elin Ankerblad. Photo: E.Hall
The 90s saw a booming digital economy, with the founding of companies like Google, eBay, and Yahoo. In 1998, EY Doberman was established to help brands and companies transition to this new world by combining cutting-edge design, technologies, and business capabilities. “Since our establishment, we’ve grown into three design studios in Stockholm, Oslo, and Copenhagen, with clients all over the world,” says Ankerblad.