Snö of Sweden - classic jewellery with a twist A familiar face on the Swedish jewellery scene, Snö of Sweden has helped shape the industry for more than 20 years. Worn by everyone from grandmothers to teens, Snö jewellery is made with style and longevity in mind, celebrating both everyday moments and once-in-a-lifetime occasions. By Emma Rodin
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Photos: Snö of Sweden
Whether you’re looking to elevate an outfit or encapsulate your personality, there’s a Snö piece of jewellery to take on the job. 40
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Issue 160
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November 2023
The brand, which was one of the first in Sweden to establish fashion jewellery as a core offering, makes necklaces, rings,
bracelets and earrings, designed for those curious souls searching for a match. “Much like clothing brands, we’re led by the seasons and create four main collections each year with around 200 unique pieces per launch,” says marketing manager Emma Hilvander. “Each of these collections is built around a theme, or a thought, which we approach from various