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Lovely Linen Page 42.
Snö of Sweden Page 40.
We welcome you to experience the Swedish retail experience Sweden is known worldwide for its entrepreneurship. Many have heard about retailers such as H&M and IKEA, prominent chains which can be found all over the world. We are immensely proud of these companies, but Swedish retail has so much more to offer! By CEO of the Swedish Trade Federation
Visitors to Sweden rarely leave empty-handed, as retail is an important pillar of Swedish society, which means that you, no matter your destination, never will have to look far to enjoy the Swedish retail experience. Whether you are looking for traditional Swedish goods or the 36
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Issue 160
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November 2023
latest in fashion or technology, you have come to the right place. Shopping in Sweden also gives you a glimpse into what’s important for us Swedes. In recent years, the interest (and demand) for sustainable goods
CEO of the Swedish Trade Federation, Sofia Larsen. Photo: PMAGI AB