Iceland’s hidden jewels Dreams do come true, and Lovísa Halldórsdóttir Olesen, founder of -by lovísaof Iceland, is a shining example of this. Her elegant and inspired jewellery label started in a garage and is today available in shops throughout Iceland. Blending quality and art, it’s easy to see why her intricate silver, gold and precious-stone creations are so well received. By Karin Blak |
Photos: Aldís Pálsdóttir
In a hidden corner of Iceland, Lovísa and her husband, Þorsteinn Eyfjörð, are building a steady and successful business making exceptional jewellery. With Þorsteinn helming the business side, Lovísa is free to focus on creating designs inspired by the wonders of everyday life. 18 |
Issue 154
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May 2023
Colours, textures and shapes inform Lovísa’s creative process in developing jewellery for both everyday wear or for one-off commissions. The names of the ranges, such as Waterfall Lichen, Frost and Fairy Tale, capture the nature she is inspired by. Lovísa describes her approach as a
Jewellery range: Örk
search for the point “where classic design and the latest trends intertwine.” From gaining experience to going it alone The world of creativity and art has captivated Lovísa from when she was a little girl. It became clear early on that this would be the essence of her life as an adult. Fast forward to 2002, this prediction proved accurate when she graduated with a Master’s degree in art and fashion design. With this background, the path