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A Taste of Sweden
On a mission to change the norm Oddbird is one of the worlds’ foremost producers of premium wines liberated from alcohol. But the company is also on a mission to change the norms and attitudes to alcohol, and to make non-alcoholic products the obvious choice for a healthy lifestyle.
“the best non-alcoholic fizz on the market”, and SoHo House claims that “when it comes to non-alcoholic wine, Oddbird is the only choice”.
By Malin Norman
Highly-praised wines and the new 2097 Gin
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Photos: Oddbird
Oddbird is on a mission to change the perception of non-alcoholic beverages – to transform and disrupt our drinking culture by crafting world-class beverages liberated from alcohol. “We produce quality beverages which are gently liberated from alcohol in order to preserve the full flavours of nature,” says Moa Gürbüzer, CEO. “But liberated from alcohol does not only mean its removal. It means liberation from the norm where alcohol forms an integral part of meeting and spending time together. Liberation means being able to choose with or without alcohol.” The Swedish brand was founded in 2013 by Gürbüzer, a former family therapist 54 |
Issue 151
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February 2023
and social worker. For two decades, she worked mainly with alcohol-related family issues and saw, first hand, the detrimental effects of alcohol on our society. With Oddbird, Gürbüzer wants to change the alcohol norms and related behaviours. She wants the question, “do you want your wine with or without alcohol?” to be as common as, “do you want your coffee with or without milk?”. Oddbird’s products have received praise internationally. Harvey Nichols in London says that the sparkling wine range is “without doubt the finest collection of alcohol-free wines we have ever tasted”. On ITV’s This Morning, Oddbird was named as
The premium non-alcoholic wines are traditionally crafted wines from Italy and France, matured for up to 12 months and then gently liberated from alcohol with a unique method that preserves the wines’ natural flavours and aromas. “We work in close collaboration with vineyards and wine-makers, to develop wines of the highest quality and based on our values,” says Gürbüzer. “There are no added substances, artificial colours or aromas. The wines are delicious, and you can really experience the flavour of the grapes.” Sweden’s first and only alcohol-free sparkling wine, Oddbird Spumante, comes from the Italian province of Treviso, lo-