A TEMP LunchJar will keep soup hot or fruit salad cool. Included on top is the multi cutlery, CUTElery™. Photo: Malva Hellman
Keep your beverage cool in a Spirit TEMPflask™. Available in five colours, each with their own pattern and secret message. Photo: Johan Öhrlund
Functional design on the go Carl Oscar made the outdoors mainstream when it came onto the stage in 2012. Its range of reusable lunch boxes and flasks are as versatile on the daily commute as they are on a trek in the wilderness. And it all started in the backseat of a car.
range. “We want our products to be used over and over again”, says Annika. “After a while you might lose a lid or wear out a seal, and you should be able to replace
By John Sempill
Founders Annika and Niclas Öhberg had an epiphany when one of their sons, seated in a child seat in the rear of their car, was making a mess of a carton of juice. This sparked the beginning of Carl Oscar: a juice box holder, which later became the company’s first product. Less coincidental is the company name Carl Oscar, which so happens to be the names of their sons. “We’ve always been entrepreneurial and have ideas for new and useful products all the time,” says Annika. “Both of us have previously worked in the outdoor business, a total of 30 years, before starting our company. There are a lot of great products on the market, but we wanted to create something our customers could use every day.” 40 |
Issue 148
|
November 2022
All in the details They saw a demand and also an opportunity to bring high-quality products to a wider audience. “Quality products should be available even if you aren’t climbing a mountain,” says Niclas. “We always try to add something that sticks out compared to other products on the market – an extra function or detail, with a design and affordability that appeals to all ages and that works all over the world.” One of these details is the use of stainless-steel straws in their vacuum bottles, instead of plastic. This means they can be reused in line with the company’s sustainability values. To further encourage reusability, Carl Oscar offers a wide variety of spare parts for their product
Where it all began for Carl Oscar. The juice box holder. Photo: Johan Öhrlund