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A Taste of Norway
Zanzibar beach.
From Norway to Zanzibar – feeding people and cleaning beaches one egg at a time When then farmer Rune Haram and two colleagues founded the company Sunnmørsmat in 2013, they could not have envisioned the adventures that would lie ahead. Their plan: to create the perfect egg with a bright yellow yolk – appealing in colour and pleasant in taste. By Alyssa Nilsen
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Photos: Håkon Longva Haram / Valento Media AS
With extensive backgrounds in egg production, the three colleagues knew that nutritious feed and quality of life are the keys to good products, the correct colour yoke and the perfect taste. “Animals, like humans, achieve better results when they lead good lives,” Haram says. “It really is that simple.”
Through features in regional newspapers and being accepted into the largest grocery chains, the Sunnmørsegg label became a common sight in the area. Their particular design: a bright yellow carton with picturesque landscapes on the front, along with a purple field for their white-lettered logo.
By creating a local brand of eggs with a specially developed feed, Sunnmørsegg quickly gained renown in the local area.
“We hit a nerve,” Haram says. “Local produce and genuine products are popular at the moment. But we also knew that
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Issue 142
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May 2022
by letting people get to know and try the products, we could turn them into returning customers.” This led to creative ways of getting the word out to the consumers. Haram, donning a bright yellow and purple jacket and a cowboy hat, cemented the
