Functional and long-lasting bags, inspired by Nordic landscapes Sandqvist stands for high-quality designs and uncompromising functionality. The brand’s stylish bags are perfectly suited to the work commute as well as the outdoors.
and gave us a lot of visibility. And when we launched the backpack, that was just when they had become trendy again.”
By Malin Norman |
Nordic landscapes, movement and stillness
Photos: Sandqvist
Founded in 2004, Sandqvist was initially an experimental design project by three childhood friends who grew up together in the small village of Glanshammar: brothers Anton and Daniel Sandqvist, and Sebastian Westin. They saw a lack of well-crafted, design-led, functional bags and decided to make their own. The demand for stylish bags proved to be high, and the trio managed to expand its range of briefcases, computer bags and 32 |
Issue 141
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April 2022
messenger bags on the market. In 2009, Sandqvist launched its first backpack, Roald, which became a huge success and is still one of the best-selling products. “We challenge the role of functionality in design, without compromising on aesthetics,” says Sebastian Westin, creative director. “But our success has a lot to do with luck and timing, as well. When we started making bags in canvas and leather, it was what many people requested
Since the beginning, the inspiration has come from the vast Nordic landscapes, the wild rivers and deep forests, and this can be seen in colours, fabrics, quality and functionality. “We love spending time outdoors, and our bags should work equally well on a hike in the mountains and on the way to work in the big city,” smiles Westin. “Although most people use them as everyday bags, on the commute to work, when meeting friends at a restaurant and so on, the inspiration comes from nature.”
