Scan Magazine, Issue 141, April 2022

Page 10

Scan Magazine





DockATot baby pods marry fashion with function When Lisa Furuland Kotsianis founded her mother and baby care product brand in 2006, it offered just one product – pods. Today, DockATot has become a global brand, relied on by millions of parents, with an award-winning product range that includes everything from futons and baskets to play tents. By Linda A. Thompson


Photos: DockATot

It’s not uncommon for parents-to-be to feel overwhelmed by the transition into parenthood. Many new parents also feel forced into preconceptions of the products they need and what those should look like. Lisa Furuland Kotsianis felt the exact same way after the birth of her first son. Determined that fashion and function could make a happy marriage, she set out to make a change. The business she ended up creating from her home in Norrtälje, a town on Sweden’s east coast, offers new parents 10 |

Issue 141


April 2022

premium pods and loungers that balance aesthetics and functionality – a rare combination in the mother and baby care products market. “Whether someone comes to DockATot because they’re attracted to our aesthetics or because we were recommended to them as a ‘must-have’ for function, I think parents are surprised to find that we offer solutions that combine and balance both,” Furuland Kotsianis explains. “We subscribe to the quote by the celebrated British designer William Morris: ‘Have nothing in your house that you do not know to be useful or believe to be beautiful.’”

The DockATot pods provide safe and comfortable spaces for the supervised lounging, cuddling and playing of little ones, and at the same time have become industry leaders in design, testing and fashion. “We seek to develop products that create lasting memories and stay with families for generations, with safety, functionality and luxury at the forefront of everything we do,” explains Furuland Kotsianis, adding that all their docks are made from the highest-grade materials and that they undergo extensive testing before being brought to the market. Award-winning products in homes across the globe Over the years, the business that Furuland Kotsianis founded has developed into a global company, with the company’s team, supply chain and networks of suppliers today operating in multiple time zones across the world. The deci-