Scan Magazine | Special Theme | Birth, Babies and Beyond – Scandi Parents Love…
Making friendships.
Fall in love with these Italian-style toy scooters – an award-winning, active toy for toddlers that screams style, quality and value Making dreams come true doesn’t happen overnight. No one knows this better than Elisha Ruesch and Nguyen Nguyen, joint founders of Ambosstoys. Developing the prototype of their child-sized scooter, the award-winning PRIMO Scooter, took them eight enduring years and heartfelt determination. By Karin Blak | Photos: Ambosstoys
Nguyen and Ruesch began working together when setting up their workshop in Vietnam, restoring motorbikes and classic cars. Their showroom in Switzerland provided the outlet for their craftsmanship. In the years that followed, both became parents and, as happens with many parents of toddlers, they noticed the poor quality of toys and how easily they broke. The plastic was not durable enough to 52 | Issue 138 | January 2022
last longer than a season, nor were the toys recyclable. They turned their disappointment into a success story. They had the skills and craftsmanship to produce toys in materials that would last long enough to be passed on from sibling to sibling, perhaps even creating heirlooms that would be adored by generations. Having restored many scooters in their work-
shop, they decided to model their first toy on the classic Vespa. From idea to reality Developing a new product without investment money or experience from a similar project proved to be a steep learning curve for the pair. But Ruesch and Nguyen persevered; their energy, time and, most of all, their desire to create quality toys in timeless and affordable designs, were all they needed to make this dream come true. Shaping the clay prototype with their bare hands, they didn’t stop until they were both happy with the result. Eight years after they first began to design and
