Scan Magazine, Issue 138, January 2022

Page 48

Scan Magazine  |  Special Theme  |  Birth, Babies and Beyond – Norway

RisaRosa: Knitting with love Passion, love and knitwork are three of the most important ingredients in RisaRosa’s recipe for the perfect bunting bag. Despite being Norway-based, the brand’s products have made quite a name for themselves and are helping children across the globe to settle. By Celina Tran  |  Photos: RisaRosa

Having always had a passion for crafts and needlework, and with an education in sewing and design, Hilde Widding started making bunting bags for her own children and at the request of family and friends in the late ‘80s. In 2011, she was awoken in the middle of the night by a clear vision of an idea she had been developing. Unable to go back to sleep, Widding ran to the shop first thing in the morning and returned with a basket of yarn, and soon, the first RisaRosa bunting bag was born.

posted Widding’s work online. Overnight, the bag’s popularity skyrocketed and suddenly, Widding found herself receiving requests from everyone from expecting mothers to bloggers and influencers.

What started as a work of passion suddenly gained attention after someone

In fact, the name RisaRosa came from her own nicknames for her twin daugh-

48  |  Issue 138  |  January 2022

Knitted with love “Whether it’s for a client or simply for my own pleasure, I feel like I’m always working on these bunting bags,” Widding explains. “RisaRosa is my little baby. From knitting to sewing, I put so much love into these products.”

ters, and thus the brand has always been a very personal project for her. “I’m very hands-on and knit many of the bunting bags myself. There’s something incredibly rewarding and emotional about being able to partake in such a big part of someone’s life,” she smiles. “Often, mothers or those who want to gift the bunting bag will contact me a few months before the baby’s arrival and we’ll start discussing the product. Sometimes, people want their bags to have a unique touch or an untraditional colour, and as every product is handmade, we can happily add personal touches or changes to the baby’s bunting bag.” Widding says that she can prioritise an order if the baby is already born, and RisaRosa is always in close contact with the customer throughout the process. “The most rewarding part is to see how happy the customers are when they re-