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A modern Norwegian take on an old Icelandic tradition From being a simple, traditional, hand-made product from Iceland, to hitting the shelves all around the world, Skyr® is now an all-time favourite in Norway. Q-Meieriene brought Skyr® from Iceland to the Norwegian market and has for over a decade now been raising the bar in the world of yoghurt innovations. By Andri Papanicolas | Photos: Skyr®
Up until 2009, finding a healthy yoghurt on the Norwegian market could be a challenge. “Skyr® was the first brand to introduce a truly filling yoghurt, rich with nutrition. In addition to its unique product benefits, Skyr® also stood out on what could probably be described as an otherwise quite dull yoghurt shelf, with vibrant colours and unique cup shapes that broke with the established category language,” says product manager Michelle Bruåsdal Larsen. Icelandic tradition with a Norwegian touch The traditional Icelandic yoghurt contains a naturally high level of protein, is 46 | Issue 137 | December 2021
fat-free, low on sugar, and considered by many to be a perfect snack. It is made from skimmed milk, with natural sugars from milk and fruit.
The natural flavour is the most common across the world, but Q-Meieriene has found that Norwegians love to jazz things up, explains Bruåsdal Larsen. Q-Meieriene’s Skyr® started out with three different flavours back in 2009 and has now grown into a range of 21 flavours, including raspberry and panna cotta, coffee and vanilla, strawberry and lime, and salty caramel. In addition to this, Skyr® has its own limited-edition series. Twice a year, consumers get to vote on their preferred flavour combinations, developed by Q-Meieriene and launched for a limited time before they are replaced with the fans’ next favourite. This autumn, for the first time ever, Skyr® launched three different limitededition versions. The newcomers are melon and passionfruit, raspberry and passionfruit, and peach and passionfruit
