Some of the crew from the Badminton film, which became a viral success. Photo: BildGates.
Snask’s tattoo flag – every intern gets a tattoo at the end of their internship.
Pink, Swedish creativity building world-class brands Knowing who you are and conveying your message to the world might seem like a daunting thing for individuals and companies alike, but not for the internationally renowned creative agency Snask. With a mission and vision submerged in pink, they are winning fans and big clients from across the globe, who want to sharpen their branding and communication, all while having a pretty damn good time. By Nina Bressler | Photos: Sips&Clips
Knowing Snask is knowing that anything is possible. Their official title may be branding and communication agency, but that doesn’t mean that they’re limiting their scope to, well, branding and communication. Did you ever try their Shower Beer, a wildly successful beer collaboration with Stockholm brewery Pangpang? Perhaps you’ve listened to a band signed to their very own record label, Snask Recordings, while swinging their tote bag, co-designed with Loqi, over your shoulder? 22 | Issue 137 | December 2021
The company breathes creativity and decided from the very beginning to forge their own route by doing things their way – a strategy that has paid off. You’re sure to have heard of their clients: Spotify, Klarna, Bang & Olufsen, Nordea, Target, Brooklyn Brewery, Fortnox – just a few of the big names that have chosen the agency because of their courage to take a stand, go against the grain, and strive for more empathy. The power of a pink lie
The agency’s motto: make enemies and gain fans.
The founders, Fredrik Öst and Magnus Berg, were studying when they decided to start their own business – something that, according to their peers, required at least ten years of experience. But Snask being Snask, they simply invented another way and pulled a ‘pink lie’.
