Sensual femininity for a new normal What happens to fashion when the world grinds to a halt and the shops close? We’re in the midst of a global crisis, and only innovative, truly valuable businesses will survive. With creativity, simplicity and a commitment to intimate comfort, Chambres shows the way. By Linnea Dunne | Photos: Ewa-Marie Johansson
The streets are empty. Countless shops have closed, and airplanes are parked away and asleep. Covid-19 has left no one unaffected in her tracks, and the entire world has been brought almost to a standstill. The nations across the globe are taking a big, collective breath, asking: when will things go back to normal? That’s if there still is any such thing as normal, a fact more and more people are starting to question. One of them is Li Edelkoort, one of the world’s most influential trend forecasters, who in an interview with Dezeen while in self- isolation talks about “a quarantine of 40 | Issue 135 | April/May 2020
consumption”, describing soon-empty shelves where once mass-produced shoes and clothes used to be. It’s a good point. We may not yet have come full circle with the acceptance of just how huge this shift will be. But soon, Edelkoort predicts, the impact will reach far beyond the stock levels of high-street fashion brands and into our homes, where “we will learn how to be happy with just a simple dress, rediscover old favourites we own, read a forgotten book and cook up a storm to make life beautiful”.
A wiser way Meanwhile, a Swede with a past as the owner of a popular lifestyle salon in the
heart of Stockholm, Sandra Näsström, is shaking off the world’s worries and creating a whole new normal – far